What Is Direct Mail Marketing?

Direct-Mail Marketing and Directory Marketing: Direct-mail marketing refers to sending letters, samples, color pages, and other "Salespeople on Wings" to mailing lists to people who might become customers. Mailing lists are based on customer lists or provided by mailing list publishing companies. ^[1]

Direct mail marketing

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Direct-Mail Marketing and Directory Marketing: Direct-mail marketing refers to sending letters, samples, color pages, and other "Salespeople on Wings" to mailing lists to people who might become customers. Mailing lists are based on customer lists or provided by mailing list publishing companies. ^[1]

Mailing lists are based on customer lists and are usually provided by mailing list publishing companies. These publishing companies can provide names that meet different requirements-super rich, mobile homeowners, veterinarians, pet breeders or anyone else. Direct email marketing is great for direct one-to-one promotion. Direct mail is highly selective in the target market, highly targeted, flexible, and easy to measure results. Although direct email marketing costs more than a thousand people through mass media, such as television or magazines, the people you reach are more likely to become customers. Direct mail has traditionally proven successful in marketing everything from books, magazines and insurance to gifts, clothing, food and industrial products.