What is donor administration?

Many organizations rely on the gifts of individuals and businesses to make operating costs, which makes the relationship between the organization and the donor a significant priority. These groups often rely on donor management systems to maintain contact with donors and maximize gifts. Donor management usually includes the whole process of identifying a potential donor, persuading the prospect to donate and then encourage donors to continue their financial support. Groups that receive considerable income through donations often use the services of consultants or specialists in fundraising, as well as software packages for donor management, to increase or maintain the level of contributions. Since the arrival of the Internet, these software packages have become more sophisticated and offer a number of features that, in combination with expertise experts in fundraising, can significantly increase the amount of money donated or organization.

Organizational Fundraising can be a huge task, ProtOh usually involves persuading an individual or a representative of the company to provide money to a group without repayment. Although there is a huge human factor in growing donors, because personal contact with the main donors is a decisive element of successful fundraising campaigns, this process also requires a structure. Good donor management includes a system that is constantly monitored and evaluated to allow the donors' contact to allow the best approach to solving individual donors and encouragement of ongoing contributions. These approaches may include the offer of incentives for donations, such as invitations to events, premiums decorated with the logo of the organization, as well as other benefits and privileges for generous contributions. In addition, donors' management often includes public recognition of donors by their names in a group of group or includes their name on the wall of a physical donor at the headquarters of the organization.

Due to the complexity of managing hundreds or even thousands of relationships with financial contributors, many organizations investedIt is to the donor management software. These software packages differ in features, but usually integrate databases that include information about the donor and the history of contact with the ability to monitor the donor formula. Employees and consultants who are responsible for donor management can refer to this information when deciding on targeted campaigns or involvement in direct communication with individual donors. Other features that are often included in this type of software include contact management capabilities that allow groups to perform e -mail or postal campaigns for direct mail or identify the good times that the donors call over the phone. Some packages include even online fundraising tools such as a back-end system that can be connected to the Ganization orweb pages to encourage online gifts.