What Is Evidence-Based Management?
Evidence-based management by Jeffrey. Pfeiffer and Rob. Sutton, this book candidly and frankly addressed business leaders, asking them to engage in evidence-based management and turn it into a way of organizing life; this book also teaches business executives how to implement common sense into daily activities among.
Evidence-based management
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- Book title
- Evidence-based management
- Aka
- Evidence-based management-Finding problems based on evidence and correcting myths
- Author
- Jeffrey. Pfeiffer and Rob. Suton
- Original name
- Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-Based Management
- Translator
- Cai Hongming
- Category
- General Management
- Pages
- 412
- Publishing house
- Meilin Culture
- date of publish
- 2010/01/03
- Framing
- level
- Evidence-based management by Jeffrey. Pfeiffer and Rob. Sutton, this book candidly and frankly addressed business leaders, asking them to engage in evidence-based management and turn it into a way of organizing life; this book also teaches business executives how to implement common sense into daily activities among.
- Do you make the right decision? Or is it just copying a strategy that seems to work for another company? Or act on your own beliefs? Do you repeat the old practices over and over again, without ever seriously considering what kind of factual evidence and logic behind these practices? "The best organizations have the best talent", "the monetary reward system drives corporate performance", "the company dies without change" ... these are the familiar mottoes that everyone knows, they also drive the daily activities of the company; too The business philosophy of the company is based on these flawed "best practices", but all they provide is superficial, vulnerable, and "magic pantheon" error information. If leaders make decisions based on this suspicious information or intelligence, they are tantamount to placing their organization on the dangerous edge of a cliff.
- In fact, you don't have to take this risk. Jeffrey. Pfeiffer (Jeffrey Pfeffer) and Rob. Robert I. Sutton will take you a better way: evidence-based management. The medical community has long used evidence-based medicine methodology to treat diseases. At present, this very effective practice has also been extended to the field of education and public policy. The two authors of this book will guide business managers on how to find and use good factual evidence, and tell you why this method can produce extraordinary results.
- Through evidence-based management, business leaders will see solid factual evidence and will take action based on these best facts to win the competition; they will also adopt a healthy skeptical attitude to review some claims to be effective Daily management theories and measures. In order to expose the dangers hidden in these ideas and not easy to be discovered, the author of this book disassembles six widely-circulated-but all flaws-half-truth and half-false core management theories, including leadership, strategy and change , Talent, performance bonus, workplace and other aspects of life. Jeffrey. Pfeiffer and Rob. Sutton tells us: how to find and apply the most appropriate practical measures to our own business, rather than blindly follow those that seem to work in other companies. Guiding principles provided by the author include:
- Pay attention to the management slogan of "Old Wine New Bottle". These management slogans are often designed to attract high-level executives seeking novelty.
- Take a healthy skeptical look at "major new breakthroughs." Most major self-proclaimed major breakthroughs are flawed ideas and / or ideas, and are some greedy scams designed by information providers-what to say is a "magic panacea" that can cure all diseases of enterprises-its intention In fact, it is obvious that it is necessary to deceive the managers of daily management.
- Adopt evidence with wisdom. Have sufficient confidence in yourself and dare to take action based on the best knowledge you currently have; but also be modest enough to often doubt whether the knowledge you have is correct; when new-better-factual evidence is presented, Reasonable and willing to face the truth and take the corresponding correct measures.
- This book candidly and frankly addressed business leaders, asking them to join the ranks of evidence-based management and turn it into a way of organizing life; this book also teaches business executives how to put common sense into daily activities.
- Jeffrey. Jeffrey Pfeffer is Professor of Organizational Behavior at Stanford University's Institute of Business Studies. Rob. Robert I. Sutton is a professor of management science and engineering at Stanford University. They co-authored The Knowing-Doing Gap (Harvard Business School Press, 2000).