What is interactive marketing?

Interactive marketing is a concept that has its basis in the idea that the ability to hear and understand what the customer wants and needs, and successfully persuade the customer that his wishes are understood, will lead to the creation of permanent business relationships that both parties reward. From this point of view, interactive marketing can be considered a strategy that supports open and complete communication between the provider of specific goods and services, and the target group that is likely to be interested in these products. Creating this interactive dialogue requires that business is involved in activities that support effective two -way communication, and maintain these communication paths always open.

In the core of interactive marketing, the introduction of customer involvement in the ongoing dialogue is. This differs from the concept of monologue marketing, which basically is supposed to provide data for consumer consumer their considerations, but does not try to ensure much feedback from consumersdirect. With an interactive dialogue, current and potential customers are asked to participate in the communication process back and forth, which motivates consumers to provide honorary impressions of products. This input not only applies to the products that are currently offered, but also provides consumers by means that actively inform businesses about what they would like to see in the way of new products.

When using the best effect, interactive marketing can create a large amount of positive identification of the brand and also generate a high degree of customer loyalty. Companies that are considered accessible and willing to communicate with consumers are much more likely to achieve the right customers' markets and become prominent in these markets. As the mouth from satisfied customers reaches other consurse, the company has more visibility and ultimately the geneThe brand's image and the level of name recognition that provides great financial stability for the company. This stability, in turn, improves the company's ability to effectively dialog with customers and may get ideas for new products that the company eventually even stronger on the market.

Interactive marketing is an approach that can use almost any business. Local brick and mortar operations can attract this approach to attracting more customers by helping clients to see that they are important for the success of the operation. Multinational corporations can use interactive marketing to develop new products and improve the elders, which makes them more attractive to consumers. Even online businesses can integrate this marketing approach into their social media and Internet marketing strategies using online tools to create and educate online communication with existing and potential Al Al who results in benefits for all involved.