What Is Interactive Marketing?

The so-called interaction is that the two sides move with each other. In interactive marketing. Both sides of the interaction are consumers and one side is the business. Only by grasping the common interests and finding clever communication opportunities and methods can the two sides be closely combined. Interactive marketing especially emphasizes that both parties adopt a common behavior to achieve the effect of mutual promotion and marketing.

Interactive Marketing

The so-called interaction is that the two sides move with each other. In interactive marketing. Both sides of the interaction are

Based on

Every advancement of media form in history has brought a new sky to the marketing industry. There is no doubt that the "interactive" media form change brought by the Internet is an important opportunity for the marketing industry to achieve a leap forward. In the early stage of the development of the Internet, marketing has never been possible to find and find precise customers. This has found a way to realize value for that part of the market investment that is "destined to be wasted."

Over the past few years, the core nature of the "interaction" of the Internet has been able to fully explore the potential of each user, vividly present those "silent majority" in the traditional media on the Internet, and "a "Separately" on the Internet. "People", the most active media participant, has finally changed the role of passive acceptance for the first time in the Internet, showing active and explicit characteristics.

"Bone ashes" -level netizens all have such an experience. In the initial period of the Internet in China, China's special traditional media market environment made it impossible for any country in the world to have a website like China's website, which is almost equivalent to the reprint of traditional media. Therefore, the result of the co-operation of mass information and basic technology is content-oriented, and the number of website pages becomes an important indicator for measuring website assets.

The purpose of Internet users to go online is clear and single: to obtain information. We can even regard the Internet media at that time as the traditional media that changed the channels of communication and format. This view is corroborated by the fact that netizens have become "terminators" during the spread of the Internet. When information is transmitted to this link, it completes its life cycle.

And in the next stage of development, as

Interactivity, interactive marketing mainly emphasizes the interaction between merchants and customers. Generally, it is a preliminary plan, and then on a certain topic, the behind-the-scenes push of the Internet marketing company starts to guide, and then the netizens start to participate in it. This is a more conventional interaction. Interactivity is the key to the development of interactive marketing. While corporate marketing is being promoted, more information should be integrated into the content that the target audience is interested in. Responding to the fans' comments seriously, feeling the thoughts of the fans attentively, can arouse the emotional recognition of the fans. This is like a communication between friends. Over time, a subtle emotional connection, rather than a connection of interests. image

As a professional

Precise interactive marketing Through the "Marketing Test" marketing test system and large personality database to accurately measure and analyze consumer spending behavior, and implement precise positioning. The purpose is to better meet the individual needs of customers and provide customers with personalized services, while establishing a good image of corporate products and services in the minds of customers, strengthening customer brand awareness, and training and establishing stable and loyal customers Group, so as to achieve the ultimate goal of one-to-one communication, which is to transform the communication between enterprises and consumers into communication between consumers, so as to achieve consumer word-of-mouth communication and unlimited customer proliferation; Chuanbai "creates fissionable customer proliferation effect, making it possible for enterprises to expand at low cost

Precise interactive marketing uses CALL CENTER and other one-to-one communication platforms to achieve daily communication. At the same time, it also uses traditional ROAD shows, promotional activities, conference marketing and other interactive activities to interact and communicate with precisely targeted target audiences.

The three words "Internet", "interaction", and "integration" seem ordinary, but actually represent the development direction of interactive marketing.

In early 2011, Mingbo issued an interactive marketing v2.0 announcement, announcing that the previous interactive marketing model had various shortcomings and could not perfectly form the value of interactive marketing, and proposed a new standard for interactive marketing. The previous interactive marketing cases are summarized as the products of the interactive marketing V1.0 era, and the interactive marketing V2.0 era has arrived. Corrections and countermeasures have been made to various shortcomings of the previous interactive marketing, and a new online interactive marketing V2.0 model has been formed.