What Is Market Attractiveness?
Market attractiveness is the result of a combination of factors such as market size, market growth rate, historical gross profit margin, competition intensity, technical requirements, and inflation.
Market attractiveness
Right!
- Chinese name
- Market attractiveness
- Nature
- phenomenon
- Features
- Market size, market growth rate
- Advantages
- More comprehensive
- Market attractiveness is the result of a combination of factors such as market size, market growth rate, historical gross profit margin, competition intensity, technical requirements, and inflation.
- The GE matrix uses market attractiveness to evaluate the business's market opportunities in a comprehensive manner, reducing risks in strategic business decisions.