What is an alternative advertisement?

A substitute advertising is an advertisement that puts a brand or product that is seemingly for another brand or product into the ad. For example, a cigarette company could issue a public service announcement such as lung cancer, using the company's logo, or the distinctive colors of the brand in advertising, so people are exposed to the company brand without seeing explicit company advertising. The company would justify advertising by claiming that this is an example of social responsibility.

There are a number of reasons why companies use alternative advertising. One of the most common reasons is to bypass the ban on direct advertising of specific products. For example, many nations have alcohol -limiting laws and tobacco advertising, so companies use substitute advertising to the market of their products. The techniques used may include advertising with another product with the same brand, sponsorship community events, publishing publications about IC services or sponsoring sports teams. UniversityECHNY technically do not violate a ban on direct advertising, but still become acquainted with consumers with the company's brand. For example, many medical lawyers criticized advertising for sweet delicacies broadcast during children's cartoons. During these time slots, the company could pull out direct advertising and instead broadcast a number of public service notifications of consuming a balanced diet, with the notification bearing the company branding.

Pharmaceuticals are another product with advertising limitations. Historically, pharmaceutical companies were not allowed to advertise prescription drugs at all. This regulation was released in some countries, but some restrictions were left in place. The use of the Advertising allows companies to circumvent these regulations. For example, an asthma drug manufacturer could sponsor information advertising on the status management, while the drug brand was scattered throughout the advertiseThe brand and indicated that drugs play an important role in asthma management.

Some nations expressed concern about alternative advertising and launched the prosecutor's office that use such advertising to ban on explicit advertising. If the government may prove that the company has exceeded the regulatory line with its ads, it may force the advertising campaign to be pulled out, and the company may be obliged to pay a fine. Advertising agencies are known to be innovative and smart and are likely to adapt to the government's closer control.