What Is Situation Analysis?

An analysis report is a more commonly used style. There are market analysis reports, industry analysis reports, economic situation analysis reports, social problem analysis reports and so on. The title of the analysis report generally has two forms: one is the official document type, and the other is the news report type. It is divided into two types of single title and double title. Double titles are those that have both a positive title and a subtitle. The main body is the main part of the analysis report. Generally, it is the main situation, method, experience or problem of the investigation and analysis. If there is a lot of content and length, it is best to divide it into several sections and add a subtitle each; if it is difficult to summarize the content in words, you can use a sequence code to indicate the order. The main part has the following four basic construction forms.

analysis report

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An analysis report is a more commonly used style. Market analysis reports,

The introduction is also called preface, general introduction, and beginning. An analysis report usually includes a lead to explain the purpose, object, scope, process, harvest, basic experience, etc. of this situation analysis. These aspects should be focused and not necessarily exhaustive. Or focus on the purpose, time, method, object, and description of the situation analysis, or focus on the subjective situation, or focus on the harvest, basic experience, or focus on the issues that leaders are concerned about and situations that are urgent to be resolved by the situation analysis. If several departments jointly investigate and analyze, you can also write in the introduction the units and personnel who participated in the investigation and analysis. In short, the introduction should be concise and general. It should be written according to the purpose of the situation analysis, holding the content of the center, so that readers have a general understanding of the content of the investigation and analysis, or put forward the issues that the leaders are concerned about and the investigation and analysis that are urgently to be resolved.

The main body is the main part of the analysis report. Generally, it is the main situation, method, experience or problem of the investigation and analysis. If there is a lot of content and length, it is best to divide it into several sections and add a subtitle each; if it is difficult to summarize the content in words, you can use a sequence code to indicate the order. The main part has the following four basic construction forms.

(1) Paraphrasing formula. This structure is mostly used to describe the results of multi-angle and multi-faceted analysis of things, and it is a reflection of multi-directional thinking in the layout of the plot. It is characterized by a broad scope of business and a broad overview.

(2) Layered. This structure is mainly used to express a deeper understanding of things, which is a reflection of convergent thinking in the layout of the article. Its characteristic is that although the business scope is not extensive, the digging is deep.

(3) Three stages. The main part consists of three paragraphs: the status quo; the reason; and the countermeasure. Such three segments are three levels, so they are called three segment structure.

(4) Comprehensive. The main part integrates the above-mentioned various structural forms into one and uses them comprehensively, that is, a comprehensive type. For example, use the "segmentation structure" to write the "status quo" in the "three-segment structure"; use the "three-segment structure" to write a layer in the "layered structure"; use the "total sub-structure" to write "segment Structure ", and so on.

The writing of the ending is flexible and various, and generally has the following types.

(1) Natural ending. If the main body has clearly stated the point of view and reached a clear conclusion, there is no need to impose a tail.

(2) Summative conclusion. In order to deepen the reader's impression, deepen the main points, summarize the previous article, emphasize the views on things after the investigation and analysis, and make a conclusive conclusion.

(3) Apocalyptic ending. After writing the main facts and analysis conclusions, if there are still some questions or situations that need to be pointed out, cause readers to think and discuss, or in order to show the trend of things and point out the direction of effort, you can write an inspiring ending.

(4) Predictive conclusion. In some reports, after the investigation and analysis of the situation and problems, the author's forecast was written, explaining the development trend, and pointing out the possible consequences and impacts. This is to deepen the subject from a wider perspective.

The preparation and writing of industry analysis reports are generally written by the company's internal market department or a professional market research company. Market research companies have unique professional advantages in data collection, data classification, opinion extraction, and report writing. The companies in the industry are relatively powerful Such as: Strategic Point Market Research (CMR), etc., with a professional report writing team and a complete database.