What Is Targeted Advertising?

The so-called "targeting" is actually the screening of the audience, that is, the display of advertisements is determined according to the visitors. Advanced advertising management systems can provide a variety of targeting methods.

Targeted advertising

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The so-called "targeting" is actually the screening of the audience, that is, the display of advertisements is determined according to the visitors. Advanced advertising management systems can provide a variety of targeting methods.

The so-called "targeting" is actually the screening of the audience, that is, the display of advertisements is determined according to the visitors. Advanced advertising management systems can provide a variety of targeting methods. Targeted communication can choose different advertisements according to visitors' industry, geographic region, job title, etc., and advertisements of different natures appear at different times of the day or week, and different advertising formats are selected according to the operating system or browser version used by the user ,and many more. Can accurately target the advertising audience and improve advertising performance. Interested ads based on user preferences.

Targeted advertising refers to the use of network tracking technologies (such as cookies) by network service providers to collect and organize user information, and store users' IP addresses by age, gender, occupation, hobby, income, and geographical classification. Then use network advertising distribution technology to send different content ads to different categories of users.