What is targeted advertising?

Targeted advertising is a type of advertising designed to address some consumers. Target ads have been successfully used for decades and are often offered as the most effective way to reach potential customers. The basic principle of this type of advertising is that it is more cost -effective to advertise specifically to individuals who are most likely to buy a product or service.

There are two main categories of targeted advertising: Demographic advertising based on content. Demographic advertising is designed to achieve a certain category of consumers based on shared features such as age or gender. Targeted content -based advertising is generally more firmly focused on consumers with specific interests.

Demographic targeted advertising relies strongly on the assumption that certain groups of individuals are more likely to buy certain types of products. For example, even if women exist, hunting is considered primarily a male hobby. Gives a towerMore financial meaning to direct ads to men when they compose most of the hunting audience.

changes in social behavior as a whole have made demographic targeting less effective. Geographic demographic predictability is beginning to disintegrate because communication and information is generally available via the Internet. The traditional model of a wife of stay at home and a husband with work 9 to 5 is usually considered obsolete. Improved health care and longer expectations of life have even made a demography based on age unreliable. In short, finding a "typical" member of any sex, age or geographical group is becoming increasingly difficult.

Targeted content -based advertising has been commonly used for decades in specialized publications such as business magazines and financial publications, but historically seen as impractical for wide advertising campaigns. The predominant use of the InternetHowever, it led to increased viability of this form of targeted advertising on a large scale. It became mainly the arrival of contextual advertising.

At the beginning of 2011, context advertising has become the most common type of advertising on the Internet. The mechanics behind the location of contextual advertising can be complex, but the assumption is simple. The computer program basically scans the text on the website for certain keywords. Ads related to these keywords are then placed on the page. Since the individual's reading individual has already shown interest in the subject closely related to the advertised product or service, this type of targeted advertising can be very effective.

Confect, as it can be, context advertising can still be defective. One of the problems is the inability of computer scanning programs to occupy human sensitivity in account in the placement of advertising. The unfortunate example of this problem appeared on the main website of the news shortly after the premature death of the celebrity. ForMany readers were accompanied by a great life insurance advertisement.