What is TV advertising?

With billions of loyal viewers scattered on each continent, many marketing experts are considered to be the final platform for targeted advertising. The only 30 or 60 second television commercial broadcasting during the event, such as Super Bowl or the Olympics, can easily reach the eyes and ears of billions of potential customers. TV advertising may be more expensive to produce and broadcast than other forms of advertising, but also has the power to connect with the widest audience at the same time. Most television commercials are either 30 or 60 seconds of duration, long enough to provide the viewers with relevant information or create a specific view of the product or service, but not long enough to lose the attention of the viewer. TV ads are usually placed on strategic breaks during the main programming and for a few minutes to the top of the next hour.

visual and sound interest is in television advertising inLMI important. Instead of employing a single voice actor to read an advertising copy through a music bed, actors can create a visual image that further increases the attraction of advertising. For example, images of a happy family gathering around the dining table can increase the attraction of a new series of canned soups. An attractive man surrounded by beautiful models can also indicate the sexual attraction of the new Cologne Cologne.

Because television viewers can easily recognize cheap television advertising from regular programming, many television advertising agencies employs professional copywriters, directors and actors to produce professional calibers that viewers will remember long afterwards.

Although it seems that images or kopieve common product or service are often remembered by shocking or nostalgic or funny images in advertising. One famous TV advertisement from the 1970s was a menacing footballer named Mean Joe GreeNo, who accepted a non -alcoholic drink from a young fan. Inspiring images have created a favorable impression of a soft drink, although it appeared only in a real advertisement for a few seconds.

TV advertising is similar to radio advertising in other ways. Due to time restrictions, most TV spots must be just 30 or 60 seconds for duration. Advertisers pay television stations to "drop" advertising during a specified number of local breaks, and therefore viewers tend to see more locally produced ads during the night or afternoon hours. During the main hours, commercial breaks are generally full of places made for national or regional clients. The cost of operating a TV spot on a specific station can move several hundred dollars to a small local station up to several million dollars per television commercial broadcast during Super Bowl.