What is the discussion of commercial advertising in schools?

Commercial advertising in schools has been controversial since the beginning of the 20th century. Advertisers and merchants offer to pay the school or school system a fee in exchange for advertising for the product or sometimes the placement of the product itself in different schools. This benefits school systems by increasing educational budgets and traders, of course, increase the visibility of their client's products. The controversy of commercial advertising in schools includes the legal requirements for the school of children, which means they cannot avoid advertising. Some say it means approval of the advertised product by a teacher, schools and parents.

It has long been shown that children have less resistance to advertising than adults, as they still learn characteristics such as impulses control, financial responsibility and comparative shopping. Traders and advertisers often use this fact because it is also proven that parents often buy an item if their children make them enough. For this reason, advertising is focused on childrenEven controversial between some parents and anti -border activists. For example, at the age of 80, groups of parents protested against television ads and cartoons based on toys. This has led to legislation in the United States, Canada and other countries that limit advertising during children's programming.

At the same time, the first extended commercial advertising in schools appeared. The traders organized the soda machines located in the dining room and provide educational materials and equipment of the brand logo and slogans of the company. This soon caused the controversy of groups of parents and consumer advocates. They argued that students were an effectively captured audience and that such advertising means that the authorities would approve this product. Of course, these were the exact reasons why traders were looking for school advertising first.

For school systems, the budget consciously shows the advantages of commercial advertising in schools. When these publicly fiNated systems face budget reduction, the first victims are often extracurricular activities, equipment and equipment. Advertising fees can replace these funds and can be spent in any way that the school system chooses rather than being associated with budget requirements such as some public financing. It can also be argued that the school is to prepare students for life in the outside world and that the world is saturated with advertising.

opponents claim that commercial advertising in schools focuses on those who are most prone to persuasion. In the case of soda and unhealthy food, advertising can contribute to childhood obesity and other health problems. Some ads can present to children unrealistic views on companies or products that often do not have the skills of critical thinking that question them. This last point is for many paintings that question the ubiquitous nature of advertising in the modern world. Sees this type of marketing as a means to manipulate their children and themselves.