What is the difference between companies' image and corporate identity?

Corporate image and corporate identity are so similar that they sometimes seem interchangeable. Both concern the way society represents into the outside world. Although these two terms may seem the same, they have different meanings and consequences for society. The company image is the way the company looks like its logos, corporate colors, design and other visual stimulation. On the other hand, a corporate identity includes the effects of organizational culture in society in relation to how it reflects society.

One way to better understand the difference between companies and corporate identity is to consider a company that has recently been acquired by another. Changing the corporate image is one of the first things to see consumers and other people. If the bank has acquired another bank, the new bank will immediately change the logo, the title of letters and other visual brands of the old bank to reflect its own company logos. This change will be seen by people who go through the branches of the old bank in the form of new features and designs. Corporate color noVé banks will also be reflected in the items connected to the bank, including letters, information brochures and checks issued to customers. The new company is simply trying to establish its own company image about items that previously belonged to another bank it acquired.

Corporate identity is simply a new bank culture that replaces the old culture. This includes how the bank concerns customers, what the bank pays to its employees, how employees dress, how management communicates with its employees, operating hours and social security package for employees. Corporate identity is a definition of what the bank means - its motto. It answers the question of the main principles and ethics governing BRA banka.

The difference between corporate image and corporate identity is that the company's image is easier to change, unlike corporate identity, which is more permanent. If the company logo is old and the company is trying to captureThe IT younger market can overwork the logo to address the younger generation, while maintaining elements of old design that the older generation can identify with. In contrast, companies may be more difficult to change the perception that consumers have about it.