What Is the Difference Between Corporate Image and Corporate Identity?

The corporate image refers to the public's impression and evaluation of the enterprise as a whole. Corporate image can be established and adjusted through public relations activities. There are many factors that make up the corporate image, which can be expressed as follows: (1) The product image refers to the overall impression given by the product's quality, performance, price, and design, shape, name, trademark, and packaging. (2) The image of employees refers to the overall impression given to the outside public by the employees' service attitude, professional ethics, enterprising spirit, and appearance of appearance and appearance. (3) The subjective image refers to the impression held by the outside public on the company as imagined by the leader of the company. (4) The image of self-expectation refers to the internal members of the company, especially the leaders of the company, want the outside world to hold the impression of the company. (5) Actual image refers to the external image of the company's current status, which is the true image of the company. (6) Public relations image refers to the public's impression of the company itself through public relations activities. ^[1]

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The corporate image refers to the overall seal of the enterprise established by people through the various signs of the enterprise.

There are many classification methods for corporate image. According to different classification standards, corporate image can be divided into the following categories;

Although the composition of corporate image is very complicated, we can summarize it into three levels, namely, the image of philosophy, behavior and visual image.

Examining a company's corporate image can provide insight into the system's overall picture and overall level of culture, as well as assess its true strength in market competition. A good image of a company is mainly manifested in the following:

1. Participate in public welfare activities to improve image

To establish a good image for an enterprise, in addition to starting from the inside, improving the quality of products and services, improving the quality of employees, and standardizing the internal system and culture of the enterprise, some external efforts should be made. Participating in public welfare activities is an effective way to establish a good corporate image.

2. Use Internet to Promote Enterprises

The corporate image must not only be shaped, but also promoted. With the rapid development of the Internet today, low-cost, fast-acting network promotion has undoubtedly become the most popular way for enterprises. In order to enhance the corporate image through the Internet, it is necessary to use multiple marketing methods to do multi-faceted network promotion. Otherwise, it will not be able to capture the large and scattered users of the Internet. Because of the insufficient coverage of information, many customers will be lost.

1. "Enterprise High-level Business Dress Training"

2. "Business etiquette and professional dress code"

3. Color, Makeup and Corporate Image

4. Overall design of corporate image color

Steps for internal training

1. Understand the needs and demands of the company's internal training

2. Further communicate with the person in charge of the enterprise to find out the problem

3. Develop a plan for the enterprise

4. Implementation plan

5. Return visits

People often hear the word brand image, but many people don't know the brand image properly enough. In fact, brand image refers to symbol communication based on the correct brand definition. It includes four processes: brand interpretation and definition, brand symbolization, introduction of brand symbols, and management and adaptation of brand symbol communication systems. Its task is to pass the United States Good symbol communication helps audiences store and retrieve brand imprints. So where is the development trend of brand image?

First of all, from the stage of formalism with beautiful graphics to the stage of embodying the brand's cultural connotation. From the initial absolute adherence to the beautiful formalism of the brand's visual image graphics, it led to the proliferation of brand visual image graphic symbols, and the design also severely departed from the essence of brand products. Numerous graphic symbols with similar forms flooded consumers' eyes. The authors saw countless similarly shaped graphic symbols, and at the same time, the application of the brand visual image design process became more complicated and high-priced, which caused the price of brand products to increase significantly and increase the cost of the enterprise.

The appearance of this phenomenon also makes people start to re-examine the connotation of brand visual image design. Domestic Haier brand culture, such as the same clear spring, has flowed into the brand visual image market. The success of Haier brand culture has led the brand visual image design from a single graphic beauty to a stage that reflects cultural connotation. Secondly, from the role of selling brand products to strengthen the image to the stage of promoting the role of brand ideas. Brand logo design is no longer a simple distinction between brand products. Its passive status has gradually risen to an active status. It promotes the concepts and concepts of the brand it represents, and reaches an emotional relationship with consumers Resonance makes consumers truly feel the cultural connotation of the brand.

With the advent of the century, the requirements for works are becoming stricter. That old model is no longer suitable for this form, so some creative design companies must change this situation, but the premise is the way of thinking. Only by changing the way of thinking can creative design be better. There are two ways of human thinking: one is clear, precise, and logical thinking; the other is fuzzy, rich, and artistic thinking. It mainly has imagination, association, deconstruction and other ways of thinking.

Imagination and psychology refer to the psychological process of creating new images through new cooperation on the basis of perceptual materials. Think of a concrete image of something that is not in front of you. Imagination is a more complex psychological activity than Lenovo. This psychological activity can create new images based on the original sensibility. These new images are formed by processing and transforming the accumulated perception materials. Although people can Imagine an image of something that doesn't actually exist, but never imagined, but it comes from objective reality.

It can effectively push our creative thinking. Association, the key to creativity, forms the basis of design thinking. It means that something is related to other related things. Objective things are related to each other in various ways. This connection is the bridge of Lenovo. This bridge can find out the intrinsic correlation between things that are superficially distant and even far apart. Lenovo has close to Lenovo, similar to Lenovo, contrast Lenovo, causal association and so on. Through association, you can open up the world of creative thinking, open the channels of creative thinking, transform invisible thoughts into tangible images, and create new images.

Deconstruction, the ideas obtained by association and imagination, finally convey a complete concept with a visual image. The transformation of this image is the search, collection, and arrangement of image materials, as well as the expression of finding creativity. The method is to first decompose the material related to the theme, and then select the most representative elements and the most vivid shapes for integration.

What Is the Difference Between Corporate Image and Corporate Identity?

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