What is the relationship between advertising and promotional strategy?

Advertising and promotional strategies are two symbiotic marketing methods in business. In many ways, the promotional strategy is a subgroup of the company's overall strategy. Advertising uses several funds to inform and educate consumers about goods or services of the company. Promotional strategies may include things such as coupons, discounts and loyalty incentives. The purpose of interconnecting advertising and promotional strategy is to get consumers to buy more goods than they plan to buy. For example, the company can participate in an advertising campaign that results in promoting goods and services of the company. This "pulls" the consumer in the location of the company in the hope of buying goods and services. Billboards can be part of the long -term advertising plan, but promotional strategies are short -term plans to increase sales. Might to make a promotional strategy must change billboards or other advertising campaigns. Therefore, many companies use coupons or discounts as forPagal strategy. For example, the company can place advertising in a local newspaper with a coupon connected. Consumers must bring a coupon to get savings for promotional strategy. The success of this campaign is measurable because the company can monitor how many customers have used a coupon.

Another reference in the relationship between advertising and promotional strategy is the partnership of two or more companies that increase profits. For example, a toy company could enable fast food a restaurant that gives toys with baby food. This promotional strategy can increase both FNEbo profits both companies. Tašek sells objects of the restaurant company and receives profits. Toy popularity can increase the sale of children's meals during promotional strategy and increase the sale of the restaurant.

With all perceived advantages of advertising and promotional strategies, there may be disadvantages. For example, promotional strategy often lastsa fixed period. After ending, the sales could return down and result in lower profits from reduced sales. In other cases, competitors could also contact promotional strategies, allowing them to increase their sale and influence the share of any competitive company in the market. This scenario can make it difficult to assess the success of the advertising campaign and promotional strategy.