What Is the Relationship Between Organizational Culture and Strategy?

Enterprise cultural strategy refers to the understanding and grasp of the existing culture of the company, based on the company's mission and overall strategy, analyze the gap between the existing corporate culture, and propose and establish a target model of corporate culture.

Corporate culture strategy

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Enterprise cultural strategy is based on the correct understanding and grasp of the existing culture of the company, combining

In the 1980s, American companies used corporate culture strategy as an important part of their overall development strategy to understand and implement in the process of researching corporate culture, so that their companies reversed their defeat and achieved rapid development.

1. Corporate culture strategy is enterprise

Due to the different environments faced by various enterprises, the stages of enterprise development are different, and the cultural qualities of enterprise employees are uneven, so the strategic models of enterprise culture are also different.

Generally speaking, corporate culture strategy models include the following:

Pioneering, go all out to pursue the advanced nature and leadership of corporate culture, such as preemptive, reform, and risk-based strategic models;

Explorative, dare to open up, dare to innovate, dare to be unique and different;

After choosing the right corporate culture strategy, companies should turn into effective

Corporate culture and corporate strategy seem to have two distinct concepts, but they are very closely related. Harvard Business School has surveyed multiple business people on issues related to corporate culture and corporate strategy. The analysis shows that there is no clear boundary between the two, and there is an intersection, which belongs to both corporate culture and corporate strategy.

relationship

This intersection is the business theory of the enterprise, it is also the starting point of the corporate culture and corporate strategy

The theory of business management is essentially the business philosophy of the enterprise, which answers the deepest questions of why the business exists and why the business exists. The theory of business management exists objectively, without which there would be no business. According to Peter Drucker's theory, the theory of business management mainly includes the following three aspects:

1. The company's assumptions about the environment, the company's structure, the market's assumptions, and the customer and product science and technology assumptions.

2. Assumptions of the company's fundamental goals.

3. The company's assumptions about the advantages that will ensure the achievement of the intended goals.

Enterprise strategy is the specific business ideas and arrangements of enterprises based on assumptions about the environment, assumptions about goals, and assumptions about advantages. It is a general plan for sustainable development in a changing environment. It can be said that corporate strategy is a rational reflection of business management theory.

Corporate culture is the induction and integration of the company's growth environment, capabilities, and experience. It is the ability of the company to adapt to changing environments and the ability to continue this development. The deepest level of corporate culture is the theory of business management. Reflection of human nature in business theory.

Corporate culture determines the formulation of corporate strategy and the choice of business model through corporate management theory, and the implementation process of corporate strategy will promote and affect the development and innovation of corporate culture. The two are mutually restrained, mutually influence and promote each other. relationship.

Corporate culture strategy

Many current entrepreneurs, especially state-owned entrepreneurs, often have the view that companies can form a corporate culture through strategy implementation. As long as the quality of the strategy is high, the resulting corporate culture is not bad. go with. In fact, China's past corporate changes are almost always a last resort or passive change. If this passive change is under the premise of mature market competition, it can be said that without your chance to change, you have not changed. At the time or when it is changing, competitors have eliminated you. The WTO that the country has waited for so many years is also protecting these passive enterprises, but it has already entered the WTO. Without protection, you must always be prepared for active change. To take the initiative to change requires a strategic innovation based on long-term sustainable development Environment, such an environment can only be formed through the continuous development of corporate culture.

There are also some avant-garde entrepreneurs who have raised corporate culture to unprecedented heights. They believe that with a good corporate culture, everything is there. Therefore, they regard the construction of corporate culture as the focus of business operations, which has caused other business systems Adverse effects. In fact, corporate culture is mainly the induction and integration of corporate business processes. Without a good business process, how can a good corporate culture be like a person's career, he can form his own good character in the process of achieving personal goals? , Quality and ability, can also let go of all actions to cultivate self-cultivation, thereby improving the quality of life in life. It is undeniable that the success rate of the latter method will be much smaller.

Coordinated and mutually promoted corporate culture and corporate strategy can better ensure the sustainable and healthy development of enterprises.