What is the mix of service marketing?

The Marketing Mix service is a marketing concept that factor in all different aspects that come into play when trying to sell services to the public. Traders must adjust the focus of the different mix elements depending on the service sold and the specific market they inhabit. Four of the mix elements, the so -called "four P", which are the product, price, place and promotion, are similar to product marketing mix. Since service trade is inherently different from business for those who sell products, adding a mix for service marketing, three more P, people, processes and physical evidence to provide "Seven P" to which they have to concentrate on.

Product Marketing and Marketing Services requires two different schools. This is because the service provides any physical product to the consumer. Instead, the service is a rather intangible thing that is provided to consumers. In addition, there is often a competitive market that offers the public of the sameu accurate service. These are concepts that traders have to understand control of the service marketing mix.

There are certain factors that a mix of service marketing shares with a mix of product marketing. In the service industry, the product is provided by a service such as washing a car or someone's tax. The place is where the service is provided, which can be important for traders if their placement is beneficial for business. Promotion refers to measures used to introduce the service. Rounding four P is prices that can be essential in the sector where many competitors offer the same service.

In addition to these concerns, three other factors are unique for the service marketing mix. People are employees who provide the service and often communicate with consumers. The process refers to the method of service is rendered in terms of speed, efficiency and positive impact on consumers. And finally, physical evidenceIt can be roughly defined as an experience that the consumer has at the place where the service is provided.

, which provides a total of seven main factors - seven P - to consider in a mix of service marketing. All these elements and imports can be juggled to reflect the strengths of the company in question. For example, a company may promise fast pizza supplies should focus on the process. On the other hand, a separate society that boasts the best pizza would be wise to focus on the product. Traders can budget according to the elements of the mix that are most useful for them.