What Are Common Marketing Interview Questions?

The interview is to examine a person's working ability and comprehensive quality through written, face-to-face or online communication (video, telephone). Through the interview, you can make a preliminary judgment on whether the candidate can be integrated into his team. It is a recruitment activity carefully planned by the organizer. In specific scenarios, interviews and observations of interviewers as the main means are used to evaluate candidates' knowledge, ability, experience, and comprehensive quality examination activities.

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Generally speaking, the interview has the following purposes:

1. Assess the motivation and job expectations of job applicants;

2. Assess candidates' appearance, personality, knowledge, ability, experience and other characteristics;

3. Information difficult to obtain in the written examination.

There are many forms of interviews. According to the content and requirements of the interview, they can be roughly divided into the following types:

Problematic

Recruiters ask questions to job seekers in accordance with an outline drawn up in advance. Please answer. Its purpose is to observe

I. Personal Interview

(1) One-to-one interview

Scope of application: small-scale institutions, lower positions.

(2) Interview of the main test group (many to one)

Scope of application: Large organizations such as civil servants will be assessed on site.

Personal interview is also called individual interview. Refers to the examiner interviewing the candidate alone, which is the most common form of interview.

Group interview

Group interviews are mainly used to examine candidates' interpersonal communication skills, ability to perceive and grasp the environment, and organizational leadership skills. In group interviews, candidates are usually required to do group discussions and work together to solve a problem, or have candidates take turns to lead meetings, preside over meetings, etc.

Leaderless group discussions are the most common type of group interview.

What are the interview methods in the job application process?

Quiz Interview

Ways: Take on-site skills quizzes or exams, such as shorthand, performance, sales promotion, specialized industries.

3. Comprehensive interview

For the integration of the above three methods, the examiner comprehensively examines the candidates' various abilities in various ways.

Method: Set questions in advance and blend with each other in a free conversation.

Fourth, progressive interview

When there are too many people, the first interview is to screen the interview to understand the personal background and the ability to talk and cope with the main purpose, and then the second interview and three or four interviews, depending on the position.

Note: Large companies have a more formal process when recruiting employees.

Generally speaking, there are five stages: resume screening, written test, initial interview, senior manager interview, and final offer.

What do I need to bring to a successful job interview? I was interviewing a senior that day

Effective preparation

(1) Fully understand

First, you must memorize your resume. I often encounter people who apply for jobs too frequently, and their job resumes are carefully "packaged". Sometimes when they turn to interviews, they can't even remember how "work experience" is "arranged and combined." As soon as he entered the battlefield, he quickly "showed his feet" and failed without fighting.

Second, we must prepare "props" that match the position we are applying for. What you wear, what you wear, and what you wear all over the body can reflect the job applicant's understanding of the position you are applying for. Imagine if a five-star hotel recruited a public relations manager, and the candidate wore high-overshoes for an interview on a rainy day, I am afraid that the image of the job application is very different. Therefore, the "props" in the interview should also be selected.

Third, be prepared for a language that matches your identity. Everyone should have a choice of language and word choice. Interviews are different from gossip. Just open your mouth and think without thinking. Every sentence and every word should be chosen. If many unscrupulous job seekers open their mouths and say "what's wrong with your company" during the interview, listening to it will definitely cause resentment from others. It should be very polite to say "your company", isn't it strange that many people are!

Fourth, prepare a code of conduct that is consistent with your chosen occupation and status. The small behavior during the interview can best explain a person's real situation. Imagine a person whose personal belongings are cluttered, and even a pen cannot be found, which is difficult to be favored by the interviewer.

Psychological quality is part of a person's overall quality. Based on natural qualities, it gradually occurred and developed under the influence of the acquired environment, education, and practical activities. Psychological quality is an alloy of innate and acquired. The organic combination of psychological potential, psychological energy, psychological characteristics, psychological quality and psychological behavior is called psychological quality. These five aspects are contained in intellectual factors and non-intelligent factors. In other words, the so-called cultivation of psychological qualities is to exert, develop, cultivate, improve, and train the potential, energy, characteristics, quality, and behavior of intellectual and non-intelligent factors.

During the interview process, interviewers with weak psychological quality often show nervousness and unconfidence, which leads to repeated poor language expression and insufficient dignity, which greatly affects their interview results and is not conducive to staying in front of examiners Good positive impression.

So, how can you help interviewers eliminate tension and improve their self-confidence as soon as possible? Wenqun Psychological Network provides several effective methods here, you may wish to try:

1. Make 30 abdominal breaths

Abdominal breathing is a good way to eliminate negative emotions. It allows you to eliminate tension, return to reality, and calmly think about problems.

Below is to do abdomen

Self introduction

Idea:

1. This is a compulsory question for the interview.

2.Introduction content should be related to

(1) Let the conversation flow. Don't misunderstand the topic, don't be too stubborn, don't monopolize the topic, don't interrupt, don't talk flattery, don't waste your tongue.

(2) Pay attention to the reaction of the other party. It is very important in the conversation to grasp the atmosphere and timing of the conversation, which requires watching the reaction of the other party at any time. If the other person's eyes or expressions show that they have lost interest in a topic that you are involved in, you should find a word or two as soon as possible to close the topic.

(3) Have good language habits. Not only is it fluent in expression and used words properly, but equally important is the way of speaking.

-Clear pronunciation. Some people have inaccurate pronunciation of individual phonemes. If the overall quality of speech is affected, words or words containing this phoneme should be used less or not.

-Proper tone. A decent tone should be ups and downs without exaggeration, and naturally unpretentious.

The sound is natural. The tone is not high or low, without losing self, it not only sounds natural, but also helps relieve tension.

-Moderate volume. It is advisable to keep the volume clear to the listener.

-The speed of speech is appropriate. Adjust the speed and pace of speech according to the importance of the content, the difficulty and the attention of the other party.

In addition, be wary of the phenomena that easily undermine the mood of the language: excessive use of mood words, spoken language. This not only hinders people's coherent understanding, but also easily leads to boredom.

Taboo small movements

In the job search process, the interview can be said to be the most stressful part. If you want to be a winner in the interview, you need to be prepared in many ways, and you can't ignore even some small casual actions.

Talking and dragging the corner. During the interview, job seekers may inadvertently drag the corners of their clothes or fiddle with buttons due to nervousness or discomfort. This little movement makes it easy for the examiner to see your nervousness and anxiety, leaving an immature and impetuous impression.

Cross your legs or hands on your chest. The constant rotation of crossed legs is a sign of impatientness,

The image of a person plays a pivotal role in job application. No matter how well your cover letter is written, recruiters still have a real first impression of you the moment you meet you. So how to design your own image to achieve success in job application?

Build impressions

(1) compliance time;

(2) Appropriate clothing;

(3) Take it easy;

(4) Pay attention to etiquette;

(5) with a smile;

(6) pay attention to listening;

(7) Appropriately agree with each other;

(8) Use situational language correctly.

Dress appropriately

Appropriate dressing can easily make a good impression on recruiters, and it is also a polite behavior. Attention during the interview should be as follows:

First, dress must be neat. In any case, the recruiter will not choose an unscrupulous and unclean candidate as the first choice. Neatness means that you value this job, this unit, and the corporate image you represent in the future. Neatness does not require excessive expenditure, but it can win the favor of recruiters. So be sure to pick clothes that are clean and ironed flat.

Second, dress should be simple and generous. Interviews are not appointments. Abandon all kinds of decorations as much as possible. If the work is professional or highly professional, you should also be cautious in color. For example, if you are wearing a glittery short T-shirt and mopping tie-dyed jeans to apply for a management job, maybe your ability is really suitable, but the clothing ca nt help recruiters put a big question mark in their hearts, and hope for success It is very slim. In short, dress code should be harmonized and consistent with the position you are applying for.

Again, the beauty of temperament is the comprehensive performance of the individual. In applying for a job, job seekers should strive to fully display their temperamental characteristics through appearance, manners, and talking image.

In addition, it is very important to clean your hair neatly. Whether male or female, clean short hair is more suitable for interviews.

A bogey is so high and unrealistic. Finding an ideal career is the wish of every job seeker, and it is understandable. But good wishes should be rooted in their own qualities and objective reality. Examining the situation and accurate positioning is the key to successful job search. Eyes are low, and looking at the mountains is a taboo for job hunting.

Two bogey arrogance, gains and losses. The positions and majors hired by the recruiting unit are likely to be different from the majors or original occupations you have studied. At this time, you must not confine yourself to the original small world and stay in the same position. Only by strengthening self-confidence, being brave in challenging and surpassing oneself, timely adjusting one's mentality, and adapting to the surrounding environment, can one reach the other side of success.

For example, a graduate who applied for the position of editor at a magazine, and after showing his published work, said that he is good at planning and has leadership skills. He is the best person to be the director of the editorial department, and criticizes the current way of running the magazine It's useless. However, it was the editor-in-chief who was responsible for the recruitment, and for this reason he was brushed off in the first pass. This example shows that when you choose a position to be employed, you only need to show your ability to be qualified for that position. Don't be too aggressive, and set up enemies in advance.

Three avoid blindly taking the exam. To separate the nature of the list and the requirements for job applicants, you must not apply for the preparation of the company, the company to conduct interviews of civil servants or education positions.

Connotation

The so-called structured interview refers to an interview conducted in accordance with uniformly formulated standards and requirements such as the content, form, procedure, scoring criteria, and synthesis and analysis of results. Although structured interviews are also conducted through communication between examiners and candidates, from the form to the content, it highlights the characteristics of standardization and structure. For example, structured interviews require interview questions to be applied to all applicants for the same position. Candidates should be the same; the number of interviewers is more than 2; a typical structured interview also requires the preparation of interview questions based on a job analysis of the proposed position. Because of this, the structured interview process is more standardized, and the interview results are more objective, fair, and effective.

Understanding the connotation and characteristics of structured interviews is undoubtedly beneficial for candidates to better play their own level.

Features

1. The determination of interview assessment elements should be based on job analysis

2. The interview process is the same for all candidates

3. Interview evaluation has standardized and operable evaluation standards

4. The composition of the examiner is structured

All in all, structured interviews are characterized by fixed test questions, rigorous procedures, and uniform scoring. From a practical perspective, the validity of structured interviews,

Not good at breaking silence

At the beginning of the interview, the candidate was not good at "breaking the ice" and waited for the interviewer to open the conversation box. During the interview, the test taker was reluctant to speak out due to various concerns, which made the interview cold. Even if I can barely break the silence, the tone of voice is extremely rigid, making the scene even more awkward. In fact, whether before or during the interview, the interviewer's active compliments and conversations will leave the interviewer with a good impression of enthusiasm and good conversation.

"Almost" with the interviewer

Interviewers with a certain degree of professionalism are taboo and try to be close to the candidate, because the relationship between the two parties is too casual or too tense will affect the interviewer's judgment. Excessive "approach" will also objectively prevent candidates from making professional statements and skills in a short interview time. Smart candidates can show one or two well-founded things to praise the recruiter and show your interest in the company.

Swayed by prejudice or prejudice

Sometimes, the negative evaluation about the interviewer or the recruiting unit that you know before the interview will influence the thinking in the interview. The interviewer who was mistaken for seemingly indifferent was either severe or unsatisfactory, so he was very nervous. At other times, the interviewer is a young lady who looks much younger than herself, and began to mutter, "How can she be qualified to interview me?" In fact, in a special procurement relationship such as recruitment interview, the candidate is Suppliers need to actively face different styles of interviewers, namely clients. When facing a customer, a real salesperson cannot choose his attitude.

Lack of positive posture

Interviewers often ask or touch things that embarrass the candidate. Many people are red-faced, or dodging, or lying perfunctoryly, rather than answering honestly and explaining positively. Let s say the interviewer asks, Why did I change my job 3 times in 5 years? Someone may talk about how difficult the job is, the superior does not support it, etc., instead of telling the interviewer: Although the job is difficult, I have learned a lot , Also matured a lot.

Loss of professionalism

Some candidates performed well in all aspects during the interview, but when asked about their current or previous company, they would slam their boss or company in anger, or even swear. In many large international companies, or in the presence of professional interviewers, this behavior is very taboo.

Not good at asking questions

Some people ask questions when they should nt, such as interrupting the interviewer and asking questions during the interview. Some people are not prepared enough to ask questions before the interview and do not know what to say when it is their turn to ask questions. In fact, a good question is better than the countless pens in the resume, which will make the interviewer look at it.

Career development plan is vague

For personal career development plans, many people only have goals and no ideas. For example, when asked "What is your business development plan for the next 5 years", many people will answer "I hope to be the national sales director within 5 years." If the interviewer then asks "why", candidates will often I feel inexplicable. In fact, any specific career development goal is inseparable from your assessment of your current skills and what you need to formulate for your professional goals

To successfully interview, you need to master the following principles:

1. You are a beneficial asset of the company in the future. You need to pass this message to the business: You have the potential to help the business achieve its intended goals, and you are a valuable asset of the company, not a burden.

2. Clear life goals. People who have the concept of positive self-growth, work hard and are full of strong professionalism and fighting spirit, who can quickly enter the working state, are more likely to appreciate and appoint for the enterprise.

3. Strong desire to work. Keep a high level of enthusiasm and interest in the job at all times during the interview.

4. Ability to work with colleagues and groups. A job seeker who can easily communicate with others can say that he has half the hope of winning. If you have work experience in community activities, try to give examples to try to win the favor of the examiner.

5. Master the principle of sincerity. In terms of hiring standards, "talent" is the first principle that never changes, and "sincerity" is an important auxiliary factor. Preparing for the interview well, calm, well-groomed, and fully expressing yourself on the scene is the best performance of sincerity.

Example 1: Civility and politeness are respect for others and the first impression that attracts attention from others. The specific expression of politeness is reflected in language and clothing. In terms of language, "Hello", "Please take care of", "Thank you", "Goodbye" and so on are used more. There was a typical case in which a company went to a school to select students, and the students were interviewed in turn. When a student was called by name and was absent, a classmate immediately went to look for the classmate who came back and said "Sorry, I didn't find ". The general manager responsible for the selection said on the spot, "It's just you're sorry, we want students like you."

Example 2: The appearance of the instrument during the interview is very important. A company

Do you know the reason why your job search failed? Experts believe that there are many misunderstandings in the current job search for college graduates, and these are the psychological reasons that directly lead to their failure to apply for jobs.

1. Know nothing about the company

a lot of

Rich in form

The interview has already broken through the two-person face-to-face, one-on-one question and answer mode, and has presented a variety of forms. From individual interviews to group interviews, from one-off interviews to staged interviews, from non-

The concept of micro expressions was first proposed by American psychologist Paul Ekman in 1969, and later became popular with the American drama "Don't Lie to Me". Micro expressions are short, subconscious expressions with a minimum of 1/25 seconds.

"Foreign companies pay attention to micro-expressions in recruitment, and state-owned enterprises have also begun to attach importance to them in recent years." It is understood that more than 95% of interviewers value the comprehensive quality, psychological quality and stress resistance of job applicants in answering questions. . Most examiners value interviewers' answers whether they are fluent and logical, because they can show good psychological quality.

Micro Emoji Example

1. Smiling means self-confidence; while smiling slightly, it means being free and friendly.

2. Your fingertips become the tip of a tower, confident. Studies have pointed out that it is difficult to align the fingers of both hands if they are nervous.

3. Chang Fu glasses, or playing with small movements such as tie necklaces, does not matter if it is a thinking work for development and research, but if it is a position such as sales, it may show insufficient self-confidence and uneasiness.

4. Fingers rub the palms for anxiety; biting nails is a lack of security.

5. Put your hands in your pockets and look around with your eyes, afraid to look directly at each other, expressing nervousness and fear, and no confidence in yourself.

6. Push your lips, scratch your head, feel distressed and overwhelmed.

7. Look up for hesitation.

8. Lifting the brow bone is a typical shame; when it appears during the interview, pay attention to what is wrong with the content described.

9. The mouth is slightly open and the eyes are wide, indicating that the other side is stupid;

10. Interviews are often interrupted during conversations, and cut-off gestures are made, indicating that this person has a strong opinion.

Dress

(1) Don't spend a lot of time and money pursuing a famous brand. When the famous brand does not achieve good results, it will also be counterproductive, leaving a bad impression with the interviewer, they will feel that you are not solid.

(2) When choosing the interview dress, you should decide according to the characteristics of your job application. For example, banks, government departments, etc. will be more orthodox dress, and public relations and fashion impurities require your interview dress to have certain popular factors.

(3) It is important to dress cleanly and neatly during the interview. Don't pretend to highlight your personality.

(4) For fresh graduates, companies will allow them to retain their studentish outfits. Fresh graduates are suitable to wear casual suits, which can also save money for interview dressing.

Review summary

(1) Once the interview is over, you should review the problems you encountered during the interview. Rethink how you can better answer these questions if they ask you questions again.

(2) Try to write down all the details of your interview. Be sure to write down the names and positions of the people you talked to during the test.

(3) In case you are notified that you have lost the election, you should also humbly ask the recruiter what you lack in order to improve in the future. In this way, you can know why you were defeated. Generally speaking, getting such feedback is not easy, and you should seize the opportunity.

Thanks after the meeting

(1) Within one or two days after the interview, you can write a text message to a specific person in charge. In the letter, thank him for the energy and time he spent on you, and thank him for the various information he provided.

(2) If you do not receive any information within a week, or within a reasonable period of time required to make decisions, you can call the person in charge and ask him "has a decision been made?" This call is OK Express your interests and enthusiasm. You can also hear from his tone if you hope to get that job.

(3) If you find out that you have a chance to be elected when you inquire about the situation, but the final decision has not been made, then you should call again after a period of time.

(4) After each call, you should also send a letter to the other party. The content should include:

reaffirm your strengths;

You are still very interested in the position you are hiring;

You can make concrete contributions to the development of the company;

You hope to hear from the company as soon as possible.

Even if they have hinted that you may have failed, send a text message stating that you are happy to have an interview even if you have not succeeded. Doing so is not only polite, but it also allows the interviewer to think about you when another job opening occurs in his company, creating a potential job search opportunity.