What are the common questions of a marketing interview?

Marketing is a demanding and often complex area of ​​career that focuses on consumer interest in services and goods. Brack interviews therefore concern the diversity of topics for solving various components for a successful marketing career. The interviewers will test potential marketing employees with four basic types of questions: a general background, knowledge of a particular company and marketing professions as a whole, skills and competences, and problem solving and problem solving. Perhaps the most important tip you can remember when answering such questions is to keep the answers to the short and relative to the position. For example, if you ask, "Tell me about yourself", the interviewees should include only professional information that demonstrates a clear career path, and this remains on the needs of the employer - not employees. Basic tips for work interview are also used: brightness in communication, solid handshake, eye contact maintenance, good posture, professional dress andAny other aspect that mediates a good first impression.

The interviewer may also want to try someone's knowledge of the basics of marketing. The interviewer may ask questions from a marketing conversation similar to the following: "What factors do you consider most important in trying to influence consumers' behavior?", "How do you examine the target market?" Or "How would you define our product or service?" In any profession, individual companies have unique requirements that the employer must meet. One company may be a small start-up that is looking for a general jack-all-trades at an employee, while another is a big Conglomerate that needs someone who specializes in an overseas competition. Whether the company is, whether the company is needed, the interviewee should be prepared for questions of a marketing interview, such as "What is the value of our company?" or “tell me about our society or about Neda campaign and about what changes or modifications you would recommend. ” Detailed research will be the maximum assistance in answering these questions.

Skills and specialized knowledge are particularly important for advertising and marketing due to the very competitive nature of the field. Understanding to competitors and consumers is an important psychological part of marketing jobs, so it should be prepared for questions dealing with marketing trends and the benefits of competitors/ weaknesses: "What recent trends have you noticed in our field and how could we make money?" And "Describe the positive and negative aspects of the start of the competitor's product". Marketing professionals also use various methods and tools in their daily activities such as statistical concepts and research methodology, computer technology and public relations. Therefore, there are questions of marketing conversation as "Tell me about the various aspects of the marketing project you recently delivered" and "give me an example TOHO, How: Integrated Traditional and New Media Marketing/Use of Tools for Marketing Research/Delivery of the Project in the deadline and on the budget/solution with difficult failure/help to resolve the team conflict ”.

Creativity is another announced part of the world of advertising and marketing, especially if the required work includes product design and development. Demanding questions such as "design a marketing plan for our new product," "You are X, now sell," and "If you could invest in a new product, what would it be and what first steps would you take?" It can deal with the ability of a person to think outside the box and on the spot.

Emptying assets of creativity and complex thinking can be most effectively tested with questions of solving the interviewer's problems. While knowledge and skills are at most important, their actual value for the employer is their application. Hypothetical issues can show employee competences and suitable for organization by putting it in a situation that could be CzechLit of everyday activities. Some examples of such test questions include "Tell me how you would increase the profit range by ten percent in the next five months" or "If you have only had a product of $ 500 (USD) on the market, how would you do?" These types of questions depend on the type of specialties that the person enters, whether it is a higher level management or a traditional position such as research and development.