What Does a Communications Consultant Do?

BOSEN communication consultant is a professional organization dedicated to the integrated marketing services of brand in-depth communication and digital media. It has high-end brand innovations such as brand strategy, visual design, creative video marketing, event marketing, micro-movie, online integrated marketing, etc. The complete industry chain of communication services is one of the leading domestic digital marketing solution providers and one of the most creative new media communication agencies.

Bosheng Public Relations Consultant

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BOSEN communication consultant is committed to

Bosheng Communications Consulting

Bosheng brings together a group of domestic top internet strategy, creative and design talents. With its professional operation model and strong resource integration ability, the elite team has repeatedly achieved miracles and won high praise from many customers.

Bosheng always adheres to: the service concept of integration and collaboration with customers, not as an executor of the customer's established communication strategy, but to intervene during its strategy establishment stage, as a department of the customer organization collaborates, this has also become our successful customer service key.

Senior news and communication consultants, providing clients with full communication services from audience analysis, market and communication positioning, media portfolio, news perspective planning, to writing news articles. Through strategic and creative communication to influence public opinion, let valuable information of the company enter the public vision, continue to attract the attention of the public, become the focus of society, make public relations communication one of the core of sales and brand building, and win the favor of the audience And identification. A well-planned media information dissemination plan and good media relations are the basic work for the development of public relations and the realization of goals. We offer you:

1 For client projects, establish a suitable media database, and maintain and update the database in a timely manner;

2 Divide the media according to the importance of the media to the customer and the characteristics of the customer to the communication audience;

3 Select important reporters in important media, establish a core reporter group, and ensure the reach and accuracy of various communication demands;

4 Establish customer news information database and scientifically manage various types of information of the project;

5 Establish a good media request response mechanism, use information transmission, organize interviews, etc. to meet media needs;

6 Organize salon activities for specific media, conduct informal information exchanges, and realize and strengthen media awareness of customers;

7 Routine basic maintenance, combined with regular communication, to maintain regular communication and basic maintenance with the media;

8 Know the media information and needs in time;

9 Maintenance of specific media relations;

Communication strategy and planning

Whether long-term, medium-term, short-term, or project media communication plans, you must fully understand the client's overall public relations strategy and its goals. Media communication plans generally include the following: Clarify specific communication goals and target audiences. Proposed communication strategy. Choose the right media or layout. Determine specific forms of expression (news, technical articles, in-depth reports, personal interviews, etc.). Refine communication topics, news headlines. Arrange the right people (account executives, industry veterans, government officials or celebrities) for interviews.

News planning and manuscript writing,

Bosheng public relations consultants have a group of full-time and part-time senior writers with rich industry backgrounds, including media reporters, industry professionals, marketing experts, etc., through the sharing and management of internal and external resources, so as to meet the needs of customers, Materials plan and write news articles to ensure the effectiveness of publication and dissemination.

Media communication and publication

Bosheng Public Relations consultants have accumulated rich resources and experience in media relations. We help our clients to choose different media based on the public communication goals of different stages of the client, different target audiences, and numerous print and online media in China. Layout, using different means of communication such as press releases, personal interviews, columns, special reports, reviews, news commentary, technical analysis, etc., to report with different focuses.

Public opinion monitoring and media briefings

Complete media monitoring with professional vision and skills, including monitoring scope (media selection), monitoring effectiveness, and information collection. To succeed in media communication, accurate media communication statistics and assessment reports must be available. We set out to evaluate and analyze the report from the following aspects:

1 Media coverage rate.

2 Report layout accuracy.

3 News reporting accuracy.

4 News headlines are sharp.

5 Key information repetition rate.

6 The degree of reader's attention to the report.

Event management

Plan, implement and execute public relations activities such as new product releases and product promotions, seminars and conferences, media forums, exhibitions and exhibitions, signing events, etc. for clients, and pay attention to the creativity of themes and forms and the scalability of supporting media communication To increase media attention and attract the attention of the general public, and increase the influence of market activities.

Corporate Annual Meeting:

The annual meeting is a meeting organized by a company or organization to display annual operating results, summarize management experience, recognize advanced employees, deploy new year tasks, promote corporate culture, strengthen communication and recognition, enhance teamwork, and encourage staff morale. And create glory again ". At the same time, the first month of each year is a critical period for enterprises to implement planning, talents to stay, and customers to renew agreements. The annual meeting of enterprises is an invisible competition between competitors. A successful annual meeting is a wonderful experience of corporate culture and comprehensive strength, a concentrated enhancement of team morale and corporate cohesion, and a comprehensive improvement of brand status and market competitiveness.

The annual conference is not about luxury, but about culture. It is a value-oriented theme! Comparing not only content, but creativity, form and internal

The perfect unity of content! It is better not to have a non-theme and creative meeting. The themed and creative meeting will become a beautiful memory treasure!

Distributor Conference:

Public relations for coordinating partnerships between enterprises, distributors, channel dealers, etc., reviewing the results of cooperation, thanking partners, removing barriers to cooperation, improving cooperative relationships, promoting cooperative friendship, publicizing cooperation policies, demonstrating the value of cooperation, and renewing cooperation agreements Activities are generally held at the beginning and end of the year. The main purpose of the meeting was to connect feelings, reach consensus, improve performance and consolidate cooperation.

Service Content

"Enterprise Annual Meeting General Plan" and "Enterprise Annual Meeting Implementation Plan" plan the atmosphere of the annual meeting and the design of a special visual identity system, production of promotional materials and venue layout, on-site event organization, team event coaching annual meeting, video shooting and feature film production, etc. [ Service Features

A clear theme: Through interviews and surveys of the actual status of the company in the previous year and its business management plan for the next year, combined with the overall strategic needs of the company and the corporate culture concept, the theme of the annual meeting of the company was refined, and the practical content of the annual meeting was put forward; The theme and content of the annual meeting, combined with the environmental characteristics of the annual meeting venue, determine the creative breakthrough points of the annual meeting, and plan a series of indoor and outdoor activities, so that all participants will have a vivid and useful and memorable scene experience; Peace of mind and effort: different teams, different annual meetings! Plan and execute the "one-stop" annual meeting planning service to save you worry and effort. service advantage

We are not only a professional planning agency, but also a management consulting agency with great creative planning and design value! We not only plan a simple meeting for the enterprise, but help the enterprise use the annual meeting to solve the real management problem! Our consultant team has rich cross-industry services and the ability to penetrate the essence of different industries and combine innovation! We always uphold the professional and efficient service concept and rigorous and responsible work style. Let the annual meeting create miracles, let the annual meeting record eternity!

Various themed forums and seminars

Invite industry experts or celebrities to communicate and discuss public relations activities in the form of theme reports. The purpose is to let industry leaders, customers and peers understand the technical level of the organization and other information to increase their influence in the industry and understand industry trends.

Celebration, unveiling, signing ceremony

Public relations activities such as celebrations, unveilings, and signing ceremonies emphasize the novelty and attractiveness of the event. By rendering a warm atmosphere, meticulous and considerate reception, and colorful activities, it will leave a deep impression on the public and guests, and fully demonstrate the company's comprehensive capabilities and overall Strength, social level and cultural literacy, create a good image for the company.

Charity, sponsorship, reception activities

Really effective by sponsoring activities that can have far-reaching impacts in culture, arts, sports, education, etc. (these areas can affect selected customers or the public and can transcend differences in language, race, environment, and politics) Public communication. It is a public relations method to improve the visibility of the organization and establish a good corporate image to promote products. Can be divided into: sponsorship of sports activities, sponsorship of cultural activities, sponsorship of education, sponsorship of various other public welfare undertakings Sponsorship methods: financial sponsorship, product sponsorship, service support, equipment, facility sponsorship

Bosheng Public Relations Advisor Crisis Management

Any enterprise or institution, it is difficult to avoid all kinds of sudden crises. Inadequate prevention or mishandling will bring unpredictable impacts. We help customers turn "critical" into "critical" through professional service experience and integration of social resources. "Machine", meanwhile, try to turn it into a public relations opportunity.

Service Content

Establish a crisis warning mechanism

Establish crisis monitoring system Crisis response strategy Develop crisis event media communication Crisis management principles:

There are various forms of crisis events, and the consequences are also different. The crisis management work is difficult and complicated, and it must bear huge pressure. However, a large number of classic cases of crisis management and the experience of crisis management experts are abundant. Consultants provide very good working principles.

1 Timeliness principle. Crisis emergencies must be responded to as quickly as possible; rapid response can minimize their impact.

2 The principle of calmness. Crisis produces panic, and panic can easily lead to misjudgment. Be sure to keep your head clear.

3 Comprehensiveness. The crisis may raise other potential dangers, and comprehensive consideration can prevent the crisis from spreading.

4 Principle of accuracy. Only by ensuring the accuracy of information dissemination can we effectively control the dissemination of information.

5 Principle of impartiality. Be honest and easy to get public sympathy and understanding.

6 Principle of objectivity. Based on facts, we can ensure the accuracy and initiative of information dissemination.

7 Principle of flexibility. In an emergency, all kinds of unexpected things can happen and should be handled flexibly.

8 The principle of publicity. While considering their own interests, special attention should be paid to the public's interests in order to win respect.

9 Principles of relevance. Specific measures and actions should really solve the problem, and have strong pertinence and practicality.

10 humanitarian principles. People's safety must be considered first, and public interest is paramount.

11 Maintain the reputation principle. The ultimate goal of crisis management is to maintain its reputation.

Bosheng Public Relations Consultant Network PR

Based on customer needs and goals, we provide comprehensive solutions such as online public relations strategy consulting, communication plan planning, communication content planning, communication process execution, online public opinion monitoring, early warning, and online crisis public relations.

Web news release

Utilizing more than 500 online media public relations resources including Xinhuanet, People's Network, Sina, Sohu, NetEase, etc., to professionally plan, write and publish online media for corporate customers.

Internet public opinion monitoring

Through a professional online public opinion monitoring system, an automatic scanning and monitoring of all network information such as the homepage, news, forum, blog, post bar, and stock bar of the website is formed, covering more than 100,000 websites, and forming the day, week, month, The annual analysis report, through information accumulation and interactive analysis, allows enterprises or government agencies to clearly understand the public opinion dynamics of relevant organizations in order to respond in a timely manner.

Cyber crisis management

We provide professional Internet public opinion monitoring and crisis public relations services for companies or organizations' negative network information. We will effectively deal with negative network information as soon as possible and keep the situation under control.

Internet marketing planning

Comprehensive and effective use of search engines for online marketing and promotion. Pursue the highest cost performance, with the least investment, get the most visits from search engines and generate business value.