What does the customer's development manager do?
Customer development manager is responsible for the company's help to understand what its customers expect and how the company can best serve existing customers and attract new ones. Two departments that work this manager normally are financial and marketing. He could sit with potential customers to discuss numbers on the sale of products, regional goals and growth plans. With representatives of finance, a professional for customers can learn how much company is selling and where sales are going, while marketing professionals can discuss advertising, branding and overall image of the company.
People who become customers' development managers often have titles in fields such as marketing, management or finance. In many cases they also have postgraduate titles. In addition to the high level of academic training, these experts also tend to have many years of experience with marketing products in a particular area and make financial decisions that extinguished the impact on the performance of companiesy.
In addition to the development of the company image and analysis of numbers with financial professionals, this individual could also cooperate with sales departments. He or she often deals with the ways of showing products in stores, online and other retail centers. The manager can also communicate with the owners or managers of retail equipment to discuss the possibilities of attraction of customers to their products.
The amount of communication that the customer's development manager has with customers depends largely on how much its company is. An individual who works for small local companies, for example, could perform community off -road and talk directly to clients to learn about their satisfaction level. For companies with national or global customer bases, the manager would instead focus on the Customer's demography analysis. For example, it can find out which products or sunshineThe gowns are preferred in some regions, age groups or income.
In short, this individual is usually a high -level professional that pays attention to customer feedback and considers how this information should affect all aspects of customer business. He could report his findings to managers and can submit proposals for branding and improved products. As marketing and product development experts represent new items, brands and aspects of the company's images, the manager notes how these changes affect the perception of the customer.