What Does an Associate Broker Do?

Full English name: United Talent Agency, Inc. Founded: 1991

UTA Joint Elite Brokerage Company

Full English name: United Talent Agency, Inc. Founded: 1991

Total number of employees: about 100 brokers

Headquarters: Beverly Hills, Los Angeles

Key Customers: Johnny Depp, Harrison Ford, Cohen Brothers, Jennifer Lopez

Main Business: Film, TV, Music, Publishing, Computer and Video Games, Fashion

Founded in 1991, UTA is a rising star among the top five brokerages in Hollywood. It was formed by the merger of two medium-sized agencies, Bauer Benedek and Leading Artists agencies. At the beginning, UTA had only 26 agents, and its customers were limited to movie stars, film directors and elites in the television industry. After 18 years, not only has the total number of brokers expanded to about 100, but the business has expanded to all areas of the entertainment industry, including professional sports, music, and video games. Many first-line Hollywood stars are UTA clients, including Johnny Depp, Harrison Ford, Millie Cyrus, Cohen Brothers, Jessica.

company name

United Elite Brokers

Foreign name

United Talent Agency

headquarter address

Los Angeles

Established

year 1991

Business Scope

Talent Broker Agent

Company Profile

Logo

Prior to the merger, Ball Benedek and leading artists were both respected mid-sized companies in the industry. Bauer Benedict was founded in 1985 by William Morris senior agent Marty Bauer and well-known entertainment lawyer Peter Benedict, focusing on the film industry. Leading artist was founded in 1980 by Jim Burcus and Gary Couser, specializing in the television industry, and has developed a number of popular TV series such as "The Simpsons", "The Magical Age" and "After Marriage, and children". These TV shows bring huge profits to leading artists.

However, in Hollywood, in the cracks of the brokerage giants such as CAA, William Morris and ICM, the survival of medium-sized companies is not easy, so Ball Benedek merged with leading artists, intending to build themselves Become a Big Mac. In the second year after its establishment, UTA seduced six agents of its main competitor ITA (Internet Elite Brokerage Company). They brought in stars like Laura Dunn and Sting, and UTA began to take shape. In 1995, pop star Michael Jackson abandoned CAA in favor of UTA, which is a clear signal in Hollywood: UTA is a booming agency.

In 1996, UTA saw the rise of independent films and pioneered the establishment of an independent film department to help independent filmmakers prepare films and provide financing services. Since then, UTA competitors such as CAA and ICM have followed suit and set up their own independent film departments. However, in the same year, UTA was also upset by the sexual harassment of its subordinate female agent by partner Gavin Ballon (agent of the popular TV series "Song Fei Chuan"). Although UTA decided to abandon Gavin Ballon immediately, but Gavin · Paulon did not readily plead guilty and ended the contract with the company. It took several years before UTA finally got rid of the scandal. In order to heal the psychological trauma caused by the incident, UTA even hired a full-time psychologist.

In 1998, UTA dug out big-name female agent Tracy Jacobs from CAA because she had a number plate in her hand: Johnny Depp. Then, UTA made a major event in the television industry and won a high reputation. The company signed the "Underworld" created by David Chase. This TV series originally did not have the desire of the TV network to play. At UTA, After hard work, finally settled in HBO, and started to become popular.

After 2000, UTA continued to expand into new businesses, first expanding the music department and then setting up a booking and tourism department. After the popularity of CBS's "Survivor" shows, UTA decided to take a share of such TV shows, so it created an alternative TV show department to help customers launch programs such as "Who Wants to Be a Millionaire", and Introduced the popular show "Super Nanny" from the UK. In 2005, UTA opened an office in San Francisco, specializing in lucrative video games.

In Hollywood, where personnel changes frequently, UTA can't help but be scrambled by competitors. For example, in 2005, partners Martin Lesseck and Jason Heiman switched to CAA, taking away comedians Will Fallar, The Bat "Xia Xia" director Christopher Nolan. Even so, UTA is still among the top five families in the brokerage industry.

In 2016, Chinese actress Angelababy officially signed a contract with United Talent Agenc (UTA) ^[1] .

On May 8, 2018, Korean female singer Jessica officially signed a contract with United Talent Agenc (UTA) ^[2]