What Is a Sales Scenario?

Marketing program is a plan for the purpose of sales. It refers to the overall planning of various sales promotion activities in order to achieve the expected sales goals before market sales and services.

Marketing plan

The marketing program is a

The marketing plan must have the characteristics of clear purpose, obvious comprehensiveness, strong pertinence, outstanding operability, exact clarity, etc., that is, it reflects "the theme, the purpose is clear, in-depth, meticulous, specific and specific. Simple and clear "requirements.

According to different marketing planning objects (that is, marketing planning projects), the respective themes should be drawn up. The theme of marketing planning is the cornerstone and core of the entire marketing planning, and the basic criterion of marketing planning. On the basis of elaborating the theme of marketing planning, a brief introduction to the planned project situation, including the background of the project, the overview of the project, the progress of the project, the development trend of the project, etc.

Marketing planning analysis can be classified item by item or comprehensive analysis, depending on the specific circumstances of the plan.

Every marketer will inevitably face the writing and reporting of marketing plans in his working life, especially at the end of each year.

1. Have a high degree of self-confidence;

2. Competitive and tireless;

3, sharp-minded and not traditional;

4. Perceptual and rational knowledge get together;

5. Respect history, focus on reality, and value the future;

6, the language is clear and easy to understand

In order to improve the accuracy and scientificity of the planning book, we should first grasp the main principles of its preparation;

Marketing plan is the grasp of market opportunities and strategies

The marketing goals are the specific goals that the company wants to achieve based on the previous goals and tasks, that is, during the execution of the marketing plan, the economic benefits are achieved: the total sales volume is ××× 10,000, the estimated gross profit is ××× 10,000, and the market share is achieved ××.

1. Marketing purpose:

General enterprises can focus on these aspects:

* Successfully expand the market with strong advertising campaigns, accurately position products, and highlight

This section records the cost input during the promotion of the entire marketing plan, including the total costs, stage costs, and project costs in the marketing process. The principle is to obtain the best results with less investment. The cost budget method is not discussed in detail here, and enterprises can analyze and formulate it based on experience.