What are bricks and mortar?

The term bricks and mortar apply to a company that operates outside the physical building. Brick and mortar companies contrast those that work completely online or are transient, and therefore do not have the official façade from which it could do business. These physical companies were once a primary choice for businesses, but after an internet boom of 90. The years have been somewhat reduced. When the Internet for the first time began rapid expansion at the age of 90, entrepreneurs saw the new forum as an opportunity to own a small business in a fraction of traditional costs. Consumers threw themselves into this new form of business. The number of businesses with a completely online presence over decades has grown astronomically. At the end of the 90s. The competition on the Internet was wild, with low cost of initial and high turnover. Having Money to rent office space, shopping supplies and accessories and buying other necessary materials means that the owner has given a significant personal investment to open and operate the company. These expenditure generally mean that businessIt is less likely that it folds than one with a small investment and can therefore be able to obtain some additional level of consumer confidence.

trust between the company and its consumers can create or break any company. For this reason, it has the advantage of the visibility of bricks and mortar. In other words, a building full of goods and employees is generally unable to pick up, move and disappear completely overnight. If the consumer has a problem with a product or service, he may take the problem directly to the building and talk to the manager. Online company cannot offer the same certainty. The website can also disappear per day and the accompaniment can refuse phone calls or emails.

Bricks and Mortar Store exposes the owner a significant risk and requires a large amount of planning and investment. For entrepreneurs with great ideas, excellent customer service and small capital can work completely online presenceours. The key to survival in the online world is to gain customer confidence. It may take time and effort for an online company to build customers 'satisfaction to show up credible, while Brick and Malta can start with more consumers' confidence.