What Is Over-Diversification?
Diversified investment means that investors (enterprises) carry out investment business in different fields and different industries (industries), or invest in and produce different products in the same industry to expand their business scope and carry out diversified operations. Diversified business investment is the only way for enterprise groups to increase revenue opportunities and diversify business risks. It is also a trend in the development of modern enterprise operations.
Diversified investment
- For any media, its resource capital is always limited, and market opportunities are unlimited. Carrying out diversified investment is bound to diversify resource capital. In an enterprise group, one or several project enterprises with poor investment returns will become "a rattle shattering a pot of soup", affecting the overall capital operation of the enterprise group, and causing the entire enterprise group to run into trouble. This situation is common in media diversification investments.
- "Speculation" of the operator
- Investment
- Refers to investors who invest a certain amount of funds in the current period and expect to obtain returns in the future. The returns should be able to compensate: (1) the time that the investment funds are occupied; (2) the expected
- The basic principle of diversified investment is: do not enter industries or products that do not have the potential to form new advantages and new profit growth points. Relying on the original foundation, we should gradually and steadily expand, first expanding around the original industry and related industries, and gradually passing it on to other industries, so that we can form a new advantage every time we enter a new industry. Diversification can be divided into related diversification and non-relevant diversification. The former refers to the obvious physical relationship between various businesses carried out by the enterprise: such as common markets, marketing channels, production, technology, procurement, credit, talents, etc. The value activities between related businesses can be shared; the latter is more of an intangible relationship, which is mainly based on sharing in management, brand, and goodwill.
- In recent years, the tide of mergers in western countries has risen again. One of the most notable features is that it focuses on related industries and pursues business relevance as much as possible. Judging from foreign experience, enterprises mainly choose diversified business with their own business. According to statistics, of the 500 US companies listed in Fortune Magazine in 1994, the proportions of related diversification and irrelevant diversification in the companies were 29.2% and 2.9%, respectively, indicating that related diversification Is the main type of diversification.
- An important rule in the business world is "familiarity", and only the things that are most familiar are the least risky. From a domestic perspective, most of the more successful diversified companies also choose related companies. For example, Haier's diversified operations are in the electrical and electronic fields. Wahaha Group has always diversified its operations in the beverage industry. One of the four major mistakes made by Shi Yuzhu, the president of the Giant Group, is his blind pursuit of diversified operations. Giant's computer industry,
- In recent years, Hunan TV & Broadcast Media has invested in Window of the World,
- enterprise
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- 1. Don't underestimate the need for wealth
- Life needs 3 suites
- Most people underestimate their need for wealth. In fact, a person's life needs to prepare at least 3 houses of wealth in order to meet the needs of their own residence, children's education and retirement life. Are you well prepared? ?
- 2. Only investment can resist
- Venture capital investment is a form of private equity investment that exists in the form of equity capital, and its investment operation mode is that an investor invests in venture companies or Growth orientated enterprises, which hold shares in investee companies, and cash out when appropriate.
- Venture capital companies only invest in companies that have not yet been publicly listed. Their interest is not in owning and operating a startup. Their interest is in exiting and realizing investment returns. Since the capital of venture capital is called public stock market investment capital, the liquidity is lower, so the return rate it pursues is also relatively high. In order to reduce risks, most venture capital investment companies do not seek a controlling position in the company. Only when the investment company seeks to control the business direction of the invested company, it will deliberately seek to become the largest shareholder; the managers of investment companies generally do not participate in The daily management mainly depends on using a detailed project feasibility review procedure to evaluate the possibility of investment success before investment. Dividends are not the goal pursued by venture capitalists in their operations. The sole purpose of venture capital companies is to promote the rapid development of the invested company to drive its investment value-added and cash out at the appropriate time. The exit method can be a public listing (IPO), sale of equity to a third party (trade sale), a entrepreneur back buy (buy back), or liquidation (liquidation).