What is the effect of sleep?

Sleep effect is a term used to describe a specific process of delayed persuasion in psychology. Theoretically, this effect occurs when someone initially ignores a convincing message, because it does not seem credible and then gradually begins to believe the message. This is the opposite of the normal way of persuading, because usually people tend to be less convinced by the message over time, and in fact they may need a lot of strengthening to maintain their changed opinions. Most experts think that there will be effects because people can gradually lose the feeling of interconnection between the message it has received and the circumstances of the report that caused them not to trust it.

In general, the sleeping effect is the most important with propaganda, ads or other situations where the creator of the report is significantly difficult to trust. If an individual receives a mess with a very strong slope of one of thoseThis resources, although one can feel a strong emotional tug, will still often feel failed to let it go. Then, over time, the person could begin to find that the report seems to be more valuable than originally, and experts believe it is because the emotions of the news are strong enough to survive distrust at the start of the start when the message was received. If the person is asked to have this apparent contradiction, he will generally still remember the acidic feeling of the creator of the message, but the connection between these feelings and credibility of the message will often be less strong than it was initially.

sometimes does not work sleepers and laboratory tests have shown that it can only work when everything is exactly fine. The message itself must be so strong that it can survive the initial distrust people feel for the source. Also, it is a better better if people receive a message before realizing the identity of the source. For example, if people should see a well -made propaganda document and then at the end of the detectionIT that it was created by a ruthless individual could be a sleeping effect. Some scientists have ever made skeptical and some of this skepticism still exist.

Generally speaking, the sleepers may be more useful in contexts where it is difficult to create a message without informing the audience about the source. For example, there are often laws on political ads that require the publication of the Creator's identity. Studies have shown that although people know that it is not easy to trust the creators of some of these reports, they can eventually accept reports based on reports if enough time passes.