What is the Clickstream?

6 Clickstream is a recording of a user sequence, not only about a single site, but its entire use of the Internet, including the site visited, time spent on the site and - in some cases - webmail to 'and "from" address. Actions and/or habits of one user or many users can be studied when their clickstreams are collected and analyzed. Examples include website overlap in Google® Analytics or dedicated software such as Crazyegg® or OpenSymphony® ClickStream®. Enterprise Solutions offers ClickStream Technologies® and more.

Clickstream is an important web design, as well as internet marketing and advertising. It is a focus of Clickstream and ClickStream mining, both of them use the captured Clickstreams to get a fuller understanding of visitors' behavior. Clickstreams reveal where users click and where they are not, and the Clickstream data can be combined with other types of analysts. Data from the Clickstream analysis will be used to reorganize the page of the page stránek, reconfigure the entire website or selling advertising space based on the history of the site and the performance of the page.

Some distribute the analysis of ClickStreams into an analysis of the electronic trading style and the analysis of the transport routes. The first shows not only the sequence of the page and the time spent on the site, but also the items located and/or removed from the shopping cart and the final purchase. This reveals the number of pages operated, page loading time, using BAC browser and stop buttons, and at what time the user moves to another page in the data transmission, ie whether the user leaves fully loading the page. Some analysis can be delivered as graphs and charts, but that's not a limit. For example, Cabreeg® provides a display for overlapping pages and confetti, which shows both relative clicks and identifies reference.