What Is a Clickstream?

In online advertising, a click stream is the order in which users click or request a page when they visit a website.

Clickstream

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In online advertising, a click stream is the order in which users click or request a page when they visit a website.
In online advertising, a click stream is the order in which users click or request a page when they visit a website. [1]
The concept of clickstream pays more attention to the entire process of the user browsing the website. The user clicks recorded in the website log are like "points" on the map, and the clickstream is more like a "line" formed by connecting these "points" together. You can also think of "dot" as the Page of a website, and "line" as the Session that visits the website. So the clickstream data is sorted out from the website log, it can contain more information than the website log, so that the results based on the clickstream data statistics are more abundant and efficient.

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