What is e -mail advertising?

A company that provides its sales messages directly to the prospects via e -mail address e -mail advertising. These commercial e -maly usually include links to websites. The consumer can click on links and buy the product or get more information about it. The trader then monitors the number of open e -mails and clicked the number of links in the e -mail. Finally, the trader can monitor the level of conversion, which is the number of sales completed as a result of an e-mail advertising campaign. Spam messages are unsolicited mass e -mail sent to people who have not requested to receive such e -mail. In general, these lists are created when the consumer asks for receiving information and sales messages from a particular company. In this case, the customer decides to receive email reports on a specific topic from different companies. Traders can then rent these lists or have the list of the list sent e -mail on behalf of the merchant. This is also known as e-mail service Blast or registrationAviated e-mail service.

e -mail marketing has gained popularity at the age of 90. At that time, there was a small regulation on the types of reports that could be sent and to whom. In order to help consumers avoid the acquisition of junk e -mails with selling, including the pornography of the report advertising, many governments have begun to create laws that control e -mail advertising procedures. The aim of these laws is to regulate how advertisers use e -mail addresses of consumers.

One examples of the e-mail regulation is the Law of the United States, which controls the attack on the non-broadcast law on pornography and marketing (Can-SPAM) of 2003. The Can-SPAM law sets instructions for commercial e-mails and text messages to help stop the SPDOP in the morning. Some of these instructions include sending e-mails only to consumers who have decided; avoiding the use of misleading lines of the subject; and inclusion of the company's physical addressand the login link in each e -mail message.

With these regulations, many merchants continue to use e -mail advertising because it is generally cheap compared to printing and sending physical mail. This type of marketing is also attractive thanks to its quick delivery and tracking. E -mail ad is also very flexible. If such a campaign has bad results, it can be quickly updated and hate to hate quickly.

E -mail users with e -mail also face some challenges. The net volume of the e -mail that the person receives makes it difficult to excel one message and notice. Even the logged-in e-mail may end in a mass or unnoticed recipient's mail because the e-mail is sent to many prospects at once. Many consumers will empty these components without looking at the content.

Merchants Maze other methods of online marketing to address your customer except or instead of e -mail advertising. Real simple syndications (RSS) can be provided on the company's website. SpoThe RSS channels receive information about the company directly through the software called reader . When the consumer opens his reader, all RSS channels he has added to him will be automatically updated with new content and marketing messages.