What is direct marketing of e -mails?

Direct marketing refers to an advertisement that travels directly from the company to its customers without an intermediary. This type of marketing has several advantages: first, it can be more specifically focused than buying advertising that customers may or may not come into contact with; Second, you can see how effective it is. Flyers and catalogs sent by Snail Mail are more traditional types of direct marketing. E -mail Direct Marketing is a newer approach in which promotional material is sent by e -mail.

Direct marketing via E -mail has some advantages over telemarketing and direct post office. First it costs less than either. This means that businesses can broadcast multiple marketing messages and fine -tune them to different audience segments. Secondly, it is not the subject of global limit values, the way Telemarketers can stop any kind by logging in to the National Dot-Call.NES, rules and sanctions that are not introduced for the post office sent through the United States postal service.It is important that anyone who plans to launch an e -mail marketing campaign to get acquainted with the law and the currently proven practice. The first will help prevent the company from being marked as spammer. The second will help keep your business in the good mercy of their customers.

In 2003, the CAN-SPAM Act was passed. There were certain requirements for those sending commercial e -mail, definition of commercial spam and explanation of sanctions for spaming. According to CAN-Spam, e-mail direct marketing can be commercial spam if it has four properties: it must be sent large, it contains almost identical, if not identical, messages that users have not been requested and a commercial epost. The e -mail that has these features is known as an unsolicited commercial e -mail or UCE.

Can-Spam requires the use of accurate information about mysteryLAVA and the lines of the object, the presence of exception options and including the physical mailing address of the sender along with a clear statement that the message is of commercial nature. In addition, it is forbidden to harvest e -Maly by collecting from the website, using scripts or other means to automatically register accounts, creating e -mail addressee addresses according to permutation or using a computer or network to hand over E -mail without the owner's consent. Experts go further. It is said that CAN-SPAM is only minimal and honest, financial traders should use rather than unsubscribe; Never buy or sell e -mail lists; And explain the login and what the results of the choice will be.