What is e -mail marketing based on permission?

companies that send promotional e -mail only to those customers who have applied for such an e -mail marketing based on a correspondence -based practice. These customers must log in or apply for these lists of e-mail distribution. E-mail advertising campaigns generally have higher open and conversion rates than unsolicited bulk emails.

The open rate is the ratio of the number of open e-mails compared to the total number of emails sent. The conversion rate is the number of sales that have been completed as a result of an e -mail campaign compared to the number of e -mails open customers. Both types can be used to monitor various types of information. Such e -maly can also destroy the image of society. In the United States, SPAM was illegal control of the Uncorded Pornography and Marketing Law (Can -Spam) of the 2003.E -mail campaigns are also highly targeted, which can lead to a better response rate. Marketing is only for consumers who have specifically asked to receive information about the company's products.

companies can create their own lists of logging e-mails or buy an e-mail service from another company. E -mail providers with an explosion send e -mail only to consumers who have applied for various promotional e -mails based on their individual interests. Many providers only focus on providing e-mails with advertising to other companies. This gives users of e -mail marketing based on permission to enhance different sales options at relatively low costs.

Companies often use a double login system to increase e-mail marketing based on permits the results of GN. In a double -enabled systemThe customer asks for the receipt of promotional e-mails and provides an e-mail address. The customer is sent to the confirmation e -mail with an activation link. When the customer opens the e -mail and clicks on the link, the customer is logged in to the e -mail list.

The double login procedure helps to ensure that the customer who provides an e-mail address is actually. It also reminds the customer that they have signed up for the list of e -mails. This reminder helps the customer to determine that the e -mail received in the future are not unsolicited mass. This reminder helps to increase the speed of openness.

Another way to improve the results of an e-mail marketing campaign based on permission is to include information about added value in e-mails. For example, food companies may include barbecue recipes along with an offer that will save its new grill sauce. Added information provides information about e -mail that can use whether or not in the brand for NOVou sauce.

Although this may not result in immediate sale, E -mail created Goodwill with the customer to provide free information. This will open the future e -mail on the customer's love. One of these e -mails can lead to sale.

The company communicates the content of the e -mail in the subject line. The subject of the subject must provide the recipient's reason to open the e -mail. The content of e -mail must be related to the subject. Customers who feel that they were cheated to open e -mail usually do not make a purchase.

It is also important and requires Can-Spam law to provide information on how to be logged out of the list of e-mail-based marketing marketing. This information, along with the company's contact information, should be included in each e -mail. The process of logging out for the customer will also create a good will for the company.