What Is Permission Based Email Marketing?

E-mail advertising or marketing is a form of advertising marketing in which the recipient of an e-mail agrees to receive a sales e-mail beforehand, and is one of the ways to eliminate the shortcomings of e-mail marketing.

Licensed email marketing

Right!

E-mail ad or permission

E-mail has become a popular communication mode in the world. Therefore, E-mail has also become a very popular advertising medium. Among the many advantages of email advertising are direct communication with customers, cheap, flexible, and easy to implement. However, its shortcomings are: the e-mail overloaded with advertising messages caused guests to feel alienated, or the ads themselves were deleted before they could be read.

Prior permission email marketing will evolve into a technology that utilizes sender-recipient handshake agreements. Such a system is expected to achieve a highly satisfying end result for both consumers and marketers. If marketers make more use of pre-selected email ads, the email content delivered will be "expected" by the consumer-meaning the marketer believes that the consumer wants to receive the message-which sets these legitimate marketing apart from Unsolicited ads (usually classified as spam). In the ideal situation, choosing email ads before receiving is more intimate and more likely to resonate with consumers than aimless ads.

There is a fundamental difference between permissioned email and spam. The biggest differences between them are:

Spam emails are stubborn, persistent, and sent to your e-mail in a rogue, disgusting manner. These spam messages are of no use to you, but you cannot refuse them.

For permission emails, you can get the valuable information and resources you need from periodic emails. If you think that the content of the emails is not helpful to you, you can freely refuse to come from the sender at any time. s mail.

E-mail marketing must have the following necessary conditions: 1. The sender of the email must obtain the consent of the receiver before sending the email.

Second, the E-mail contacts in the marketing mailing list can be freely joined and exited from the mailing list at any time.

Third, the privacy of the information of the E-mail contacts in the mailing list is guaranteed, and private information cannot be shared or sold to third parties in any way.

4. The sender shall respect the wishes of the receiver, periodically transmit valuable information and resources, and do not send information, content, advertisements that are not related to the subject ...

Email marketing is very popular abroad and is one of the most effective forms of marketing. It has the following advantages:

First, the cost is low, and the advertisement and product information are only targeted to the content that the specific potential customers are interested in, which is accurate enough!

2. Tracking return on investment and high conversion rate are the most effective online marketing strategies after search engine marketing.

Third, compared with the conventional sales mail, it saves paper, printing, and postal expenses, and is more real-time and effective than traditional mail.

Fourth, the controllability is better than media such as websites and blogs. You can control the time and frequency of sending emails based on the customer's purchase cycle.

V. With the help of a series of email marketing management systems, you can accurately track email open rate, click rate, conversion rate and other information.

Six, long-term benefits, the use of email marketing to generate repeated purchase behavior is much higher than search engine marketing, and can realize automated sales.

7. The audience is wide, and more than half of Internet users receive or send emails every day.

Eight, the most cost-effective,

Nine, highly targeted feedback rate, using email directly as a medium of communication, which makes it easier for users to feedback information, so that you better understand customer needs.

Ten, effective viral marketing communication channels

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