What is Copywriting in a direct answer?

In an advertisement for a direct answer, it is a challenge to the wording action that asks the reader or the viewer to immediately undertake. The required action may be to fill in and send an order card or answer, call, click on something on the web, look for a product in a particular store or many other possible events. The call for the event concludes sales by telling the reader or viewer exactly what to do to be a product, service or information to offer. If the prospect is not sure what to do to get the benefits you promote, you can lose the answer. This action must also be immediate or the prospect could postpone the reaction, which often leads to any response.

A good challenge for the event will create a convincing urgency for prospects to answer. The wording like "You have to call because the stocks are limited" clearly tells readers or viewers to immediately answer the item that the rest of the advertisement convinced them that they needed. Without a specific and urgent challenge for action, the rest of your advertising copy is wasted.In an advertisement for direct answers, this is the answer to your advertising!

good copywriters understand what the target audience would prevent. They apply to doubts and fears of the prospect by reassuring a reader or viewer, such as emphasizing "without questions that have been asked back" at the end of the copy. Any reservations or reservations that could be a prospect must be resolved and the offer, including bonuses and benefits, as well as urgency should be summarized in the final call for the event. Here's an example:

"Call at 1-800-555-5555 right now to book your limited edition Bradley-Rodes bonsai sculpture. Now you have to call as a superstition. Your satisfaction is 100% guaranteed. a miniature surprise of a bonus statueFREE FREE! ”