What Are Qualitative Surveys?

Qualitative survey refers to scientific abstraction, theoretical analysis, concept recognition, etc. of the research object from a qualitative perspective, without measuring the amount of the research object

Qualitative investigation

Right!

Qualitative

The Focus Group is an important tool for qualitative research that has been newly developed in recent years. The method is to select a representative group of consumers (8-12 people) and customers. In a room equipped with one-way mirrors or audio and video recording equipment, under the organization of the host, discuss a topic, so Obtain important characteristics such as consumer demand, psychology and behavior, and lay the foundation for further quantitative investigation. Applications include: consumer attitude test, product test, concept test, media research, etc.

In-depth interview is an unstructured, direct, one-to-one interview. During the interview, investigators who have advanced interview skills conduct in-depth interviews with the respondents to reveal the underlying motivations, attitudes and emotions of a problem, and are most commonly used in probe surveys. Applications include: detailed understanding of complex behaviors, sensitive topics, or interviews with corporate executives, experts, and government officials.

The expert opinion method (also known as Delphi method) uses the method of letter inquiry or on-site in-depth interviews to repeatedly seek expert opinions. After objective analysis and multiple consultations, various opinions are gradually brought into agreement. It usually takes several rounds of consultation to achieve its purpose.

Photographic Techniques (PTM) is designed to motivate respondents to reflect the underlying motivations, attitudes, and emotions they care about to researchers through an unstructured, indirect inquiry. AIA consultants' statisticians and psychologists have developed PTM surveys into the following 4 solutions:

Put a certain stimulus in front of the respondent, and then understand their initial associations. The most commonly used word is to associate ideas.

An incomplete stimulus scene is given, which is completed by the respondent. Commonly used are sentence completion and story completion.

The most commonly used is the THEMATIC APPERCEPTION TEST, which allows respondents to see some pictures with ambiguous content and ambiguous meanings, and then asks them to compose a story based on the picture and explain it. Through the interviewee s interpretation, understand his personality Attitude and potential needs.

Provide the respondent with a textual or visualized scenario and ask them to associate the attitudes and emotions of others with the scenario. Specific methods include role-playing and third-party techniques.