What are REO homes?

REO HOMME brand background

REO HOMME

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Chinese name

REO HOMME

Brand Origin

Sicily, Italy

Address

No.2, Cenjing Village Intersection, Huadu, Guangzhou

REO HOMME brand background

REO HOMME brand originated in Italy

"REO HOMME" is an Italian brand specializing in men's fashion.

Brand Events:

In 1985, the VAC Group of Companies was founded by VITSN. Main oil, textile fiber.

In 1995, VAC Textile and Garment Company was established.

In 1999, Bell Textile & Garment Company had more than a dozen brands such as "REO", "RE", "HE" and more than 1,200 stores worldwide.

In 2001, Guangzhou Shenda Clothing Co., Ltd. obtained the "REO" clothing business authorization from VAC Clothing Co., Ltd. Became the Asia-Pacific general agent of "REO" apparel business.

In 2006, Guangzhou Shenda Clothing Co., Ltd. developed a new fashion casual men's clothing brand-REO HOMME.

REO HOMME Brand Q & A

1. Brand positioning of "REO HOMME":

Really stylish and good value for money. Stylish casual men's clothing in the age range of 20-40 years.

2. Where is the brand origin of REO HOMME?

The REO HOMME brand originated in Sicily, Italy, and is an international brand under the Italian VAC (International) Clothing Co., Ltd. In September 2001, Guangzhou Shenda Clothing Co., Ltd. of China was honored to obtain the exclusive agency right of the REO brand Apparel Business in the Asia-Pacific region. In March 2006, Guangzhou Shenda Co., Ltd. worked with South Korea's Anxi Fashion Design Studio to develop REO HOMME.

3.What are the characteristics of REO HOMME products

REO HOMME adheres to its own understanding of fashion concepts and integrates Chinese designers' absorption and reconstruction of European fashion, which is more in line with the aesthetic needs and body types of Southeast Asians. Stylish and decent, casual and trendy.

4. What is the brand goal of REO HOMME?

Strive to make the avant-garde European fashion style Asian, more in line with Asian body characteristics and aesthetic needs. It not only deals with Europe, America, Southeast Asia, but also sells back to China.

5. What is REO HOMME product style? What is the age range?

Brand design focuses on the design concept of international brands, pursues urban plots, and emphasizes the unique feelings of men on modern clothing. Its sales target includes social elites, young and promising business owners, and other groups of men with fashionable taste.

At the same time, REO HOMME also cares for the younger generation. They think that they are a group that is particularly sensitive to fashion and have a keen insight. They live in a complicated metropolis, so they have a unique taste and like to jump out of the public. The HOMME brand has created their choices for these smart and dynamic young people. Mainly in a stylish casual style. Covers the age range of 20-40 years.

Among them, the fashion leisure line is 20-30 years old; the classic leisure line is 20-40 years old. REO HOMME is a men's wear for business and leisure without being old-fashioned. Product style is similar to the current domestic brands JACK & JONES, international brands D & G, G-STAR, ENERGIE, REPLAY, etc.

6. If REO HOMME is a man, what is he like? (Description of target consumer group)

Age range: 20-40 years old, fashionable men with monthly income of 2500-20000 yuan. After work, they will go to night clubs / KTV / Dsico / bars / weekend parties, or go out camping / outing, the source of information is wide --- Internet access / chat / phone congee, with a distinctive era characteristics. Strong sense of fashion, value the taste and quality of wearing. Wearing the clothing of REO HOMME can not only go in and out of the workplace, but also go out for leisure.

Personality traits: enthusiasm and cheerfulness, healthy mentality, calm work, low-key personality. Have an independent life attitude. They feel that they are too easy to compromise. They always live for others. They want to live a little personality and live for themselves.

Consumption psychology and consumption habits: focus on external clothing, and strive to distinguish it from frivolous street fashion and overly rigid business suits. They don't pay attention to fashionable but low-quality street fashion clothes, but at the same time they find it difficult to accept the price of international fashion men's clothing brands. For them, business suits are necessary for work, but usually they are too old-fashioned. So they tend to buy less brand-name men's clothing and more mid-price men's clothing, because not everyone can afford brand-name clothing and keep up with the trend.

Therefore, men's clothing brands that are really fashionable and good value for money are what they are after.

7. What is the retail price of REO HOMME?

Spring and summer price range: 198 yuan-798 yuan, the average price of 268 yuan,

Autumn and winter price range: 218 yuan-1198 yuan, the average price of 298 yuan.

8. What is the source of REO HOMME fabric?

VAC chose China as a textile production and trading country as the fabric supply base. The fabrics used by REO HOMME are mainly high-quality export-made domestic fabrics. In China, we cooperate with considerable fabric suppliers. Most fabrics are dyed and dyed directly with the factory. With a view to reducing costs and ensuring quality and unique categories.

9. What product categories does REO HOMME have?

REO HOMME is based on men's clothing.

Including knitting, weaving, sweaters, denim and other categories.

Spring and summer include vests, T-shirts, shirts, coats, casual suits, trench coats, jeans, etc .;

Autumn and winter include T-shirts, shirts, sweaters, casual clothes, jackets, windbreakers, cotton baskets, leather clothes, jeans and so on.

And with handbags, shoes, jewelry, hats, scarves, glasses and other accessories as auxiliary product lines, divided into spring and summer clothing, autumn and winter clothing products.

1. VI of REO HOMME?

REO HOMME's "VI" is the English abbreviation of "Brand Visual Identity System", which is assisted by the world's famous brand advertising company-Ogilvy & Mather, to standardize brand image and identification standards.

2. What is the image of REO HOMME store? What are REO HOMME's requirements for store decoration?

The store's image is mainly simple, gray tones, and highly functional, mainly highlighting the color and changeable style of the goods. Store decoration requirements are: a unified national image, the company provides decoration renderings and floor plans and decoration cost estimates for free, and has supervision to guide the decoration.

3. What is the advertising investment of REO HOMME?

The advertising investment in the initial stage of brand promotion mainly lies in the store image. REO HOMME is a mid-priced menswear, not for advertising, but for word of mouth and speed. Creative display windows, distinctively themed merchandise displays, and a highly fashionable POP. Consumer word-of-mouth is already the best advertisement.

4. How to display the store goods? How to change the window?

Every time REO HOMME dials up, it will shoot the exhibition plan to guide the display in the exhibition hall of the headquarters.

5.Is the company's unified design and production of store supplies such as POP, posters, and new stock announcements?

Yes.