What are the best tips for merchandising?
Merchandising is a process of organizing products for sale in a store or other settings. Effective techniques can help increase both sales and profitability. Tips for successful merchandising include the location of the most attractive or most sought -after items in areas with high visibility and understanding the target market for each type of item.
He is a well -known tenant of merchandising who attracts attractive or desired goods. Placing a new, exclusive or unique goods in a high visibility area such as a display window or end cap, can lure customers enter the store or stay longer as soon as they are inside. This concept also applies to attractive prices, and therefore the items affordable on sale are often placed on the end cap of grocery stores or are displayed in the front windows of clothing stores.
Perhaps the most important part of merchandising is knowledge of the audience. This includes understanding their shopping habits to pRoducts could be properly placed within the divers. For example, a children's product should be placed at the eye level of the child. A new men's product should be placed in the area of trade in which men often buy.
understanding of shopping habits also helps to develop special efforts for merchandising. For example, if the company has developed a brand new special Duster designed specifically for cleaning the ceiling fans blade, the company could consider creating special displays to go to the sections of ceiling fans in stores with improvement of houses. This warns customers that the product is new and different, and can alert items that buyers may not notice in the aisle of the cleaning need if they are specifically looking for it. Combining related items together can also encourage more sales.
understanding of the customer also helps to determine how the product is presented. For example, a customer shopping at Clothing Boutique will expect a much more different presentation than one shopping. Some design traders plan to introduce items with the highest margins in the most attractive positions, so every sale gets the greatest possible yield.
The development of the merchandising plan is so important that many large companies have an individual or even a department dedicated exclusively to this function. In such situations, it is also extremely important to understand how contracts with the main suppliers affect the presentation of the products. For example, mixed goods trade may have contracts with two competing Soda suppliers, who determine that each seller will be given the same space for the shelf. In order to create an effective merchandising plan, the trader must understand this requirement.