What are the different types of effects on consumer behavior?

Influence on consumer behavior would be simply defined in the logical and pragmatic world. The person requires a certain item, identifies his budget, looking for the best price and making a purchase. There is practically no logical and pragmatic world. Consumer behavior is the pressure of peers, product name recognition, social acceptance and desire for immediate satisfaction. A real need is a factor, but often falls on the low end of the purchase scale. There are countless subcategories in each of these wide categories. Finally, the result - when the money changes hands in return for goods or services - consumers' behavior revolves around perception, need, desire, own image or any possible combination.

Advertising is likely to play a green role in determining the effects on consumer behavior. The choice of consumer is greatly influenced by the presentation of the product and in media cultures such presentations are inevitable. In countries where advertising and media are not a constant companion, withE Consumers often get with traders over products and price. The need and availability take precedence over the impression of the advertising. On the other hand, buyers are often bought by advertising images of the product, because they want to look as part of this picture.

Internal factors that dictate the effects of consumer behavior are sometimes based on individual financial assets, but on the perception of the economy as a whole. In good times, people tend to spend; In bad times, people tend to save. Internal influences can also be attributed to regional and ethnic difference.

If most individuals in the region or neighborhood traditionally purchased a specific beer brand or spaghetti sauce, the sale of the product usually remains constant. This is not because the brands are necessarily better, cheaper or healthier. This is because the purchase of the same objects as its peer group causes,that one feels that he is part of the surrounding culture or social structure. People like group safety and even the simplest actions can add to such a sense of belonging.

external influences on consumer behavior often revolve around marketing and name recognition. In fact, ingredients in the brand's names are virtually indistinguishable from ingredients in generic products. This is especially true in connection with over -the -counter pharmacies, a product line in which the components must meet certain legal standards. Even if one realizes this fact, he usually buys a brand whose name is the best known.

that the cost of painkillers and is double in the identically formed pain pain b, there is a small difference. The person tends to buy what he knows or believes, even if the alternative is equally safe or effective. The same decision -making process can be used for products from cars to TVs to jeans to bananas.