What Are the Different Types of Influences on Consumer Behavior?

Consumer purchase behavior types divide the characteristics of consumers' purchase behaviors in order to satisfy certain needs and desires. Consumers 'purchase behavior depends on their needs and desires, and consumers' needs and the resulting purchase motivations or desires are the result of a combination of many factors. Personal psychological characteristics of consumers are the most direct and decisive factors affecting consumer purchasing behavior. According to the characteristics of consumers, their purchasing behavior can generally be divided into the following types: (1) habitual. (2) Random type. (3) Impulsive. (4) Reasonable. (5) Economical. (6) Imaginative. (7) Storage type. ^[1]

Consumer buying behavior types

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Consumer purchase behavior types divide the characteristics of consumers' purchase behaviors in order to satisfy certain needs and desires. Consumers 'purchase behavior depends on their needs and desires, and consumers' needs and the resulting purchase motivations or desires are the result of a combination of many factors. Personal psychological characteristics of consumers are the most direct and decisive factors affecting consumer purchasing behavior. According to the characteristics of consumers, their purchasing behavior can generally be divided into the following types: (1) habitual. (2) Random type. (3) Impulsive. (4) Reasonable. (5) Economical. (6) Imaginative. (7) Storage type. ^[1]

Complex buying behavior

Complex purchase behavior refers to consumers facing precious items that are not frequently purchased. Due to the large differences in product brands,

Process and its psychological changes

Needs are the basis for consumers to generate buying behavior, and it affects

Consumer purchasing behavior refers to the behavior of consumers purchasing and using goods to meet their own needs. On the basis of in-depth research, some Western scholars have revealed certain commonalities or regularities in consumer purchasing behaviors, and summarized and described them in a model manner. Among them, the Engel-Kollat-Blackwell model (Engel-Kollat-Blackwell model) and the Howard-Sheth model (Howard-Sheth) are the most famous.

Engel-Colat-Blackwell model

The EKB model emphasizes the process by which buyers make purchasing decisions. This process begins with the determination of the problem and finally resolves the problem. In this model, consumer psychology becomes the "central controller", and external stimulus information (including the physical characteristics of the product and intangible factors such as social pressure) is entered into the "central controller"; Combined with the "insertion variables" (attitude, experience, personality, etc.), the output of the "central controller" is obtained-a purchase decision, thereby completing a purchase.

Howard-Sheath Model

Howard and Shane argue that the main factors affecting consumer decision-making processes are: input variables. Perceptual processes, learning processes, output variables, exogenous variables, etc. The input variables (stimulus factors) in the model include stimuli, symbolic stimuli, and social stimuli. Stimulus refers to the stimulus generated by the article and the trademark itself; symbolic stimulus refers to the stimulus generated by the language, words, pictures, etc. transmitted by salespeople, advertising media, trademark catalogs, etc .; social stimulus refers to consumers in their interaction with others Health stimuli are generally associated with providing relevant purchasing information. Consumers selectively accept and respond to these stimuli.

The Howard-Chess model has many similarities to the EKB model described earlier, but there are also many differences. The main difference between the two models is the emphasis of emphasis. The EKB model emphasizes the process between the formation of attitudes and the generation of purchase intentions, and believes that the collection and evaluation of information is a very important aspect; the Howard-Xie Si model emphasizes the early conditions of the purchase process: the perception process, the learning process, and the attitude Formation. At the same time, it points out that the various factors affecting consumer purchasing behavior are intricately connected. Only by grasping the interrelationships and connection methods of multiple factors can we reveal the general laws of consumer purchasing behavior.