What are the advantages and disadvantages of dispersion advertising?

"Scatter Advertising" is a term that concerns advertising time, especially on television that sells advertisers to the near air. Most advertising is scheduled for advertising well and advertising time is purchased early as part of the umbrella plan. The dispersion of advertising gives advertisers more air time, but is generally less focused on specific demographic groups. The biggest advantages of this form of advertising are the extension of the air period, possible exposure to a new and receptive demography and in some cases a cheaper advertising time. Disadvantages include the possibility of advertising uninteresting audience and in a particularly strong economy more expensive time for advertising.

Although most advertising money is spent on carefully planned and targeted advertising strategies, scattering advertising is still popular and profitable. At least provides more time to advertise, which leads to more people to be exposed to the subject of advertising.From those who focus on planned advertising. In many cases, this simply means that people who see advertising will have little or no interest. Sometimes, however, this form of unplanned advertising can achieve a demographic group that is very interested in advertised products or services.

Scattering costs can be an advantage or disadvantage depending on several different factors. In a strong economy, when sales are high and business is good, limited spaces available for scattering advertising can be quite expensive. However, they are more likely to be cost -effective because people tend to buy more in a strong economy. On the contrary, this time of advertising can be comparable in the weak economy. People tend to spend less money in the weak economy, so the look of advertising is less likely to be cost -effective.

The disadvantages of dispersion advertising are primarily associated with the unplanned nature of this form of advertising. These ads tend to manifest themselves in unpopular times and are generally not focused on specific demography. Therefore, there is a considerable chance that few people will see ads and that those who see them will have little interest in what is advertised. If ads do not achieve a new demographic interest in what is advertised, it is quite likely that such advertising is not worthwhile in the long run. The dispersion is gambling and as such is inherently risky and comes without a guarantee of success.