What is the cause of marketing?

The cause of marketing is a marketing campaign that combines a non -profit organization with a non -profit company that promotes the cause of the non -profit organization. Both sides experience benefits in this arrangement. Non -profit organizations gain more exhibitions and gifts along with an increased interest in their cause in general. Profit companies improve their image and build customer loyalty through their participation in charity causes. This practice is very common in many regions of the world and campaigns may vary in extent.

This practice comes up to 70 years in the United States. In the cause of the marketing campaign, the organization brings together resources. The company could sell branded products and agree to donate a part of the return on charity, or it could fulfill the flat promise to donate a percentage of sales in a given period of the non -profit organization. For example, a charity organization that fights the abuse of a childhood organization can obtain a significant amount of money through marketing. MooUsing existing distribution and advertising networks to address much more public members than they could. Their partnership can also facilitate gifts from other sources. For example, the foundation is more likely to give money to a company that clearly demonstrates the longevity and ability to be creative about fundraising.

Companies that partners in marketing causes usually increase their sales and earn more profits with means that turn to charity. They also create a positive image that can win before consumers. Many consumers, if charity bindings, if price points are similar. Customers can also be more likely to stay with compjakeé as a positive power in the community.

The cause of marketing is not just about sales. Companies may also have events such as auctions for charity or programs where consumers can voteBe to decide where the company should send its charity dollars. These can create more buzzing and a sense of competition that can reach consumers who want to play an active role in deciding which organization will gain financial assistance. Many such events combine social networks that allow users to share information with each other and encourage friends and family to participate. With each status update, the company will gain free publicity.