What is the community brand?

Community brand is a community created independently or a company that expresses a shared interest in a specific product or “brand”. This is literally anything that raises interest, such as the type of car, computer manufacturer, pocket device or specific dishes. Placing a community can be online or events in the real world can be held where brand enthusiasts can gather. Sponsored companies contain activities or contracts that are likely to enjoy brand enthusiasts.

In the course of history, they created the privacy of a group of enthusiasts that focused on activities or products. In recent years, society has shown a growing interest in the development of brand communities. Many companies conduct significant research to determine what interests people with brand loyalty, and then create online communities or have events for brand loyalists to strengthen interest in the brand. This can create lifelong brand preferences.

People are loyal to the brand to that ofRyn that the brand community could participate, the legions of the mouth can become a legion. They may passionately advocate that friends or family should drive a particular car or use a certain computer except buying a brand every time they require exchange. The more brand members believe that the company and other brand users take care of them, the more likely it is to try to convince others to use this brand.

The construction of the brand of brand depends on society and the construction industry of these communities is not only focused on passionate adults. X Cereal Company could create an interactive website to promote chocolate oats that are focused on children. This could provide access to some of the interests that children share, such as a number of small and easy -to -play games. To support brand loyalty with parents, there could be links of nutritional information, parental tips, etc., so that the whole family may become part ofcommunity. How the successful X Cereal company really depends on the quality of the website and the accuracy with which the company has measured the interests of its brand loyalists.

Most brand types are based online as part of the company's website, but many companies also have events. Apple® EXPO combines loyalists with many products demonstrations or new introduction, which can be very exciting for those interested in the brand. On the other hand, it is a tendency to be easier and cheaper to use the website, and these can be considered web 2.0 or interactive.

Some claim that the brand community is not really a brand; These are basic interests. Several people suggest that when people no longer own the brand, they often remain involved in the community because of their connection with others or because the community speaks under the nínka interests. This argument assumes that loyalty to community becomes more important than loyalty to the brand, and if so, the creation of communities nEmail necessarily lead to the creation of lifelong customers.