What is a brand promise?

The

promise of the brand is a brief statement that the company will make about its product or how to distinguish themselves from competitors' offers and communicate unique benefits on the target market. This statement is also called the "brand line" and usually appears under the name and logo of the company or product. The brand promise often helps to persuade a targeted consumer to at least try the company's products. Since other companies have created their own version of Cola, the promise of the brand is that this is a real original soft drink. The consumer gains the advantage of the original product, not the imitator. For a new Cola trying to compete on the market, it would have to be a promise and attraction for consumers, because it's different, it's better. For example, a manufacturer can create a COLA with a unique taste or combination of and promise to offer a "new feeling of taste" or something like that.

all types of producedKTů can have brand promises. "Faster collection of upper" is a brand line or promise for Bounty paper towels. Since all paper towel products are designed to basically do the same - shaking of leaks - the statement helps to separate the brand from other messages its advantage of rapid absorption. Services are also promoted with the promise of the brand. For example, the classic Greyhound bus line “Leave us” tells the advantage that passengers do not have to go to their destination, but rather to leave the company.

The

brand promises are created during marketing campaigns if there are no existing brands. If the product or company has a brand line, but is not considered successful in addressing the target audience, then the packed promise of the brand is often part of re-randing in a marketing strategy. Depending on what marketing professionals think, the name of the product, as well as the brand brand or promise, can change. PokUD with a promoted product or service will not fulfill its promising statement, probably not to sell well. Copywriter or marketing manager can come up with a brand's promise or brand as the first part of the image strategy for re-zero or a new product or company.

A good promise of the brand must be maintained as few words as possible, so it is unforgettable but meaningful for the target market. Brand strategy, including brand lines, must fit into the marketing mix of all products or services if the item is to be successfully promoted. For example, a brand promise or a brand line that is something like "helping you to save money" can be useful for the budget item, but not expensive, luxurious.