What Is a Closed Shop?

It is a marketing strategy, a method based on studying people's mental state. In general, in fact, the more choices people face, the hesitant they are. Even if one of them is selected, there are still situations such as "choose that, is it better?" "Superiority". Therefore, under the conditions of fewer choices, there will be better purpose and superiority than those with multiple choices. And, under certain conditions, people often choose the lower one based on their own situation. That is: we will choose the option that benefits us as the lowest of all options.

Closed selection

Right!

It is a marketing strategy, a method based on studying people's mental state. In general, in fact, the more choices people face, the hesitant they are. Even if one of them is selected, there are still situations such as "choose that, is it better?" "Superiority". Therefore, under the conditions of fewer choices, there will be better purpose and superiority than those with multiple choices. And, under certain conditions, people often choose the lower one based on their own situation. That is: we will choose the option that benefits us as the lowest of all options.

To give a simple small example-

There are two breakfast shops opposite. Whether in the quality of breakfast, the size of the store, the price, the service attitude, and the size of the passenger flow are basically the same. But shop A has a bigger profit than shop B. The reason is that for customers who go to the B store for breakfast, the waiter at the B store asks: Do you want eggs? Shop A waiter asked: Would you like one or two eggs?

For example, customers in store B choose from 0 and 1. Most customers choose 0, that is, no eggs. For B's profit, for example, don't have 0 eggs and 1 egg, then it is obvious that in these two options, 0 >> 1. But shop A customers are faced with a choice between 1 and 2, here, 2 >> 1. The customers of the two stores have different choices, so the profits they bring are also very different, which leads to the reason that the profit of store A is higher than that of store B under the same hardware conditions.

Shop A's marketing strategy is a typical closed-end choice.