What is an interactive trade?
Most people enjoyed the comfort of shopping online today. In many business applications, persons are able to do business on the web that in recent years had to be solved through telephone conversations, face -to -face, courier services and regular post office. Other people who need technical assistance with the product purchased have had to talk about telephone call for a long time before they spoke to the customer service agent. Today, this kind of communication can be treated over the Internet. All three of these scenarios are examples of interactive store in our new age.
Interactive trade is simply the ability to make business transactions and get clients' care and support with Internet resources. The aim of the interactive trade was from the first years of the online store to today's fully integrated solutions, to provide customers with all the benefits of real -time sellers in real time, but to provide this interaction in virtual mode.
One of the first innovations in the interactive store was the use of e -mail, which allowed prospects and clients to ask questions or get help with a product or service offered. Although it was a relatively easy way to communicate back and forth, it was hardly real time in nature. Hours or even days could go through before the customer had an answer to the question. Although there was a certain degree of patience in the first days of internet business, it was clear that if clients remain happy, something robust was needed.
Another phase of the interactive trade came in the form of a chat message. Businesses could decide to maintain an open chat room with service representatives. Customers or potential clients could log in and ask questions and immediately accept. A quick response and continuing written interaction was certainly a step in interactiveThere was still a chance that each party did not understand the other. Obviously, there was needed some access to an interactive store that included voice applications.
The arrival of VoIP or Voice Over Internet Protocol has added the right dimension to move the interactive store to the next level. Sound streaming over the Internet allows business transactions that allow representatives and customers to speak together in real time and can quickly pick up allusions in inflexion and tone, which can never be achieved by chatting messages. Customers who have difficulty in ordering can use a voice chat function to alert the service representatives who are able to offer advice while watching the process at the end. The final result is often a satisfied customer who feels as if the company really cares for its comfort with the order process.
Interactive options and strategies of trade have never been stronger than today. Yet there is already new iNovation, which is tested in several markets that would add visual support to the interactive business skills they have already introduced today. Once the combination of voice and visual communication becomes a standard process of interactive trade, businesses will actually be able to communicate with customers as if they were on the same physical placement.