What is the main product?
The basic product is not a real product, but can be defined as an advantage of the product that makes it useful to the buyer. This advantage may be an intangible idea or concept associated with the comfort, condition or ability to quickly achieve a certain task. This advantage provides the value of the product and meets the needs of the intended customer. The basic product should be distinguished from the actual product and an extended product that includes added value, such as service and selling guarantee. This solves the main problem for the buyer. The real product purchased by the customer also includes attributes such as brand, style and color. The extended product would include customer service and warranty, among other functions.
The development of the basic product is associated with the basic competences of the company and the skills of its employees. Specialized teams within the company can focus on the development of basic competencies. These competences solve the main problem and are a source of benefits for consumers. Could be usedITY to produce a number of actual products that differ in their other attributes. These end products contain a basic product and present it in different ways, but all solve a similar problem for consumers.
The company must maintain its main competencies and consider the main benefits for customers to develop products. End products can be developed on the basis of basic competences and features of real products such as style, shape or color, could change according to taste and fashion. If the company changes the offer of its product, it should be careful not to turn away from the main product and conquer customers. Product diversification must be carefully planned with the main advantages for customers to prevent the product range from diluting.
The concept of the basic product is important in marketing of goods made by companies. The advantage of the customer must be emphasized in whatKoli marketing campaign aimed at selling flag products. The main advantage for the customer, such as comfort, cost efficiency, or the ability to quickly and efficiently perform work, must be listed in any advertising for a real product. The company must convince the customer that its products can provide a better solution to its problem than the goods created by competitors of the company.