What is a brand switching?

Sometimes known as brand jumping, brand switching is a process to decide to switch from the routine use of one product or brand to the constant use of another but similar product. Most of the advertising process is aimed at supporting brand switching between consumers, thereby helping to increase the market share for a given brand or set of brands.

Consumer persuasion to switch the brand is sometimes a difficult task. It is not unusual for customers to build great loyalty to the brand because of such factors as quality, price and availability. In order to support brand switching, advertisers often target these three areas in the brand support strategy.

The price is often an important factor for consumers who are tight budgets. For this reason, advertisers will often use price comparison model to attract long -term users of one brand to try a new one. The intention is to persuade the end user that it is possible to buy the same amount of the product at the digestion ofappreciates less money. Ideally, this means that the consumer can use savings for other purchases, possibly a luxury object of some kind. The idea of ​​multiple discretion resources in the monthly budget can be effective in stimulating bouncy signs.

However, the price is not enough to support the brand switching. If this is the case, comparing the quality of one brand with the other is a common approach. With this model, the motivation is that the new brand B will work as well as the established brand A. If it is associated with cost savings, quality comparisons can often swing a long time consumer time long enough to try a newer product.

There are consumers who are less interested in costs. For these users, it is accessible to present a new brand as an excellent quality for an established brand. Basically this means showing a ton brand can do everything older brand can do, plus trOkay more. For example, a product that can be used for dust wood, glass and plastic surfaces can be more attractive than a product that is formulated only for glass. As a result, one product can replace three products and can motivate brand switching.