What is the customer's life cycle?
The customer's life cycle is a number of steps that identify the dynamics of the relationship between the customer and the supplier for a certain period of time. Although there are several different approaches to defining the phases of the customer's relationship, most methods are beginning to attract the interest of the potential client and culminate in ensuring the ongoing loyalty to this customer. In all of its incarnations, each phase or step in the life cycle has the potential to deepen the connection between the consumer and the provider, or cause the relationship to deteriorate and eventually end.
A typical customer life cycle begins with what is known as the attraction or phase of achieving. Here the supplier is taking proactive steps to ensure the attention of the consumer and generating interest. During this process, trust that provides the basis for the ongoing dialogue begins to establish between the two sides.
The next phase of the Customer Licykus Fe is aimed at obtaining a customer by providing incentives to buy. Assuming the interaction to this point was the productThe iva and the supplier was honest with the consumer, it is likely that this initial purchase will be pleasant for consumers. If the purchase proves that it meets all promises of the supplier, the relationship is likely to advance to the next level. If not, the customer's life cycle is likely to end at this point.
As soon as the attraction and acquisition phases are completed, the next phase of the customer's life cycle is related to the consumer transfer. At this point, the consumer is introduced to continue buying goods and services from the provider based on the success of the initial purchase. During this phase, the consumer is likely to become a supplier advocate and promotes goods and services for other social networks. Since the consumer is still satisfied with the relationship, stronger links of loyalty are determined and the client remains connected with the supplier for a long time.
It is important to realize that it is MOEnd the customer's life cycle at any point in the process. Even after strong ties are established and the client has shown great loyalty, the failure of the supplier maintained quality, affordable prices and showed integrity and honesty can undermine this relationship. When the events of this nature occur, the customer's life cycle usually ends and will be extremely difficult to revive it.