What Is a Loyalty Card?

Membership card refers to the issuance of entertainment, fitness, beauty, tourism, catering and other industry organizations and shopping malls, clubs, hotels, clubs, etc., with a certain value, amount or number of consumptions, for cardholders to verify membership status in consumption Identify and use it as a voucher for spending, exemption from payment or discount. ^[1]

membership card

Member cards refer to ordinary identification cards, including shopping malls, hotels,

There are two types of membership card sizes: standard membership card size and non-standard membership card size.

Standard membership card size

The membership card making process is divided into:

Member cards can be divided into: ordinary printed membership cards,

The use of membership card for promotion is the most common promotion method for modern merchants. Many of them use rebate information or redemption measures to stimulate consumption. As a business finance, how do you use the loyalty card points to record the account?

What we call membership card points is usually a method of confirming income. For example, if a member purchases about 1,000 yuan, then the consumer's points can receive 50 yuan. In fact, the member consumer In fact, it is necessary to give merchants 950 yuan for consumer expenditures. When shopping malls issue invoices, they cannot open at 1,000 yuan. Instead, they can issue invoices at 950 yuan, which means that the cost of business discount is 50 In this way, the enterprise can pay 50 yuan less in tax, in fact, the revenue is recognized at 950 yuan.
If the member's points are 1,000 yuan, he can buy 1,000 yuan of goods, which is not easy to handle when processing. Most merchants will not process the full amount, you can pay an extra amount. Payments, and then financial treatment through commercial discounts, the emergence of such processing can be processed and exchanged in another way. When we make accounting entries, we can include them in the debit of the sales expense account and the credit of the estimated liability account. When purchasing goods, consumers can be included in the debit of the estimated debt accounting account and bank deposit accounting account, and also be included in the credit of the main business income and tax payable accounts. This approach is not good for businesses, because companies will pay too much value-added tax, using discounts is better, you can not use the estimated liabilities, and you can use them for the corresponding financial treatment.

1. The membership card can be designed according to the materials provided by the customer, or the customer can provide the design draft.

2. The thickness of the membership card is generally from 0.30mm to 0.76mm, 0.76 is the standard thickness, and other thicknesses can also be made.

3. The standard size of the membership card is 85.5mm X 54mm, with rounded corners. Other sizes can also be made.

4. Member cards can be printed on one or both sides, using silk or offset printing (CMYK four-color printing).

5. You can spray different numbers, PINs or text on each membership card.

6. Membership cards can be signed or

   The single draft is correctly placed as a coreldraw file, and the special effects have been converted into bitmaps. The text, symbols and patterns must be converted into curves.

   Inner frame specifications: 85.5mm * 54 mm, outer frame specifications: 88.5 mm * 57 mm, and the card's rounded corners are 12 degrees.

   Small convex code is the 13th font, and large convex code is the 16th font, which can be expressed in bold. The small convex code and the large convex code contain spaces with a maximum of 19 digits. The convex code can be bronzing, hot stamping or other gold and silver. Special requirements can be used to make personalized convex code. 4. The margin between the convex code and the card must be greater than 5mm, the edge of the inner frame (top and bottom) of the magnetic stripe is 4mm, and the width of the magnetic stripe is 12.6mm.

   Magnetic stripe card: Do not press the position of the convex code design to the back

   Many people do not know how to make a membership card. The following explains some issues that need to be paid attention to in the process of making a membership card. This can avoid reducing problems in the process of cooperating with card manufacturers.

   1. Member card production If there is a base map on the entire card surface, there must be a bleeding site. The bleeding site will be punched out when punching. The standard size of the membership card is 85.5mm X 54mm, and the size including the bleeding site is 88.5mm × 57mm.

   2. When sending the design membership card manuscript to the card company, please turn all the text into curves, otherwise the content may be missing during the production. Send a song file and a JPG format picture, this can prevent the file from being verified during the transmission process.

   3. Member card production file format is preferably CORLDRAW9.0, color mode is CMYK. Zhengdong card uses advanced CTP output, CTP output is based on the CORLDRAW file.

   4. The setting of the shading or background color of the membership card should not be less than 8%, so as to prevent it from appearing when printing the finished product. The thickness of offset printed lines must not be less than 0.076, otherwise the printed lines cannot be seen clearly.

   The color of the membership card is based on the printed one, because there will be color differences in printing. At different times, different people use different pigments, and the printed colors will have deviations. If customers with particularly strict color requirements recommend printing with special editions or special colors. Or you can provide a sample card of PVC card to the card company for reference, which can avoid some problems.

   A similar clause "The company has the final interpretation of this card" cannot be added on the back of the membership card.

   To further regulate "

   Signing a contract

   First draft design

   Confirmation of the original

   Film production

   Remove

   1. Correctly place the manuscript as a coreldraw file, and do special effects to turn into bitmaps. The text, symbols, and patterns must be turned into curves.

   2. Inner frame specifications: 85.6mm * 54 mm, outer frame specifications: 88.5 mm * 57 mm, and the card's rounded corners are 12 degrees.

   3. The margin between the convex code and the card must be greater than 5mm, the magnetic stripe across the card's inner frame edge (upper and lower) is 4mm, and the magnetic stripe width is 12mm.

   4. The small convex code is the 12th font, and the large convex code is the 18th font, which can be expressed in bold. The small convex code and the large convex code contain spaces with a maximum of 19 digits. The convex code can be bronzing, hot stamping or other gold and silver. Special requirements can be used to make personalized convex code.

   5. The position of the convex code design should avoid the magnetic strip, signature strip, bar code and internal coil on the front and back. The bar code card leaves a blank space according to the bar code model provided by the customer.

   6. Magnetic stripe cards: Magnetic stripe cards are commonly divided into high-density magnetic stripe and low-density magnetic stripe, with specifications of 2750oe and 300oe respectively. Magnetic stripe manufacturers can supply magnetic stripe of various colors according to market demand, such as gold and silver. , Red, green, blue, brown, black, etc. The reason the magnetic stripe appears different colors is that the protective layer of the standard magnetic stripe is coated with the required color. Compliant reading and writing devices can read and write magnetic strips of different colors, so the color of the magnetic strips does not affect normal reading and writing. Generally, the color of the low-density magnetic stripe is brown, and the color of the high-density magnetic stripe is black, in order to facilitate users (including card manufacturers and card issuers) to distinguish between low-density and high-density during production and storage.

   1. Magnetic stripe cards (magnetic cards). Magnetic stripe cards can be divided into three types: PET cards, PVC cards and paper cards. They are extremely versatile. Bank cards and phone numbers are all magnetic stripe cards.

   2. IC cards, IC cards store information through the integrated circuit in the card, and have higher security than magnetic stripe cards;

   3. Bar code card, bar code technology is an automatic identification technology widely used in commercial, postal, book management, warehousing, industrial production process control, transportation and other fields. It has fast input speed, high accuracy, low cost and strong reliability. And other advantages, occupy an important position in today's automatic identification technology;

   4, PVC card, the Chinese name is polyvinyl chloride, it is also commonly known as plastic card, the card made of PVC material is called PVC card. VIP cards in daily life are usually made with it;

   5, metal cards, metal cards are generally a VIP gold card, membership gold card, discount gold card, business card gold card, Buddha gold card and a series of products, the finished product usually gives people a sense of elegance.

   In addition, there are some categories that will not be introduced in detail. Membership cards are an indispensable thing in our lives. Merchants use membership cards to attract repeat customers. Young people who love spending will get more consumption satisfaction through membership cards. From the initial identification of the club to the current Internet membership card, we have reason to believe that the membership card will become better and better, and will bring more surprises and convenience to people.

   1. This card is your noble symbol in XXX

   2. Please present this card at the checkout to enjoy the preferential treatment stipulated by our shop

   3. Hold one card and get one point for shopping, and give us items according to the accumulated point grade. The more points, the more valuable items are given, and the more points are given away.

   4. This card can only be used by myself, and cannot be lent to others. Please keep it properly.

   5.The final interpretation right belongs to XXX

   B. Only for personal use.

   C. Present this card at checkout.