What Is a Market Environment Analysis?

Market environment analysis includes demand analysis. Anyone who starts a company must consider whether his product can be accepted by customers, that is, whether the customer has such a demand, and know how much such demand is, because only the amount of demand Larger, a company's products can be sold, so that the company itself is profitable.

Market Environment Analysis

Enterprises and the external environment together form a large system. The internal and external environment of the enterprise are two systems in this large system, and the two must cooperate with each other to produce

Including: 1. General environmental analysis: the economic situation, policy orientation, technological development level and social orientation (such as people's values, product usage habits, etc.) and demographic variables (such as the ratio of men and women, age distribution, Distribution of educational level, etc.); 2. Analysis of the industrial environment: Porter's five-force model and product life cycle. 3. Analysis of operating environment: mainly sales by region and distribution of channels