What is a product manager?
The product manager is responsible for the design, launch and management of the sales campaign for a specific product or product line. The product manager has supervision across many channels of business. They are obliged to ensure that the products are well placed for maximum sales volume. This type of position is found in the company for developing or software development. The task of the product manager is to coordinate marketing, direct and indirect sales activities, promotion and implementation of sales analysis. The product manager is responsible for understanding and defining the target market. Product managers are evaluated based on the success of used strategies and sales volumes during the product life cycle.
Skills of product manager IncEDes strategic pystract, coordination, communication, project management and creativity. There is no specific education or professional designation or association for product managers. Most product managers remain in the same industry for their career to take advantage of allhistorical knowledge and contacts.
The life cycle of the product consists of four phases; Introduction on the market, growth, maturity and saturation. At the start of the market, the costs are high compared to low sales. The demand is created by the effort of the product manager.
In the growth phase, the product manager is still aimed at increasing sales, but must move attention from creating demand to raise public awareness. The price model is modified to maximize market share. At this point, competition on the market usually increased.
When the atmosphere is at the atmosphere, the product manager must initiate brand differentiation and pay attention to the market and competition. The price of the product will drop along with a profitable range. Once the saturated phase occurs, the product manager must correctly identify a decrease in sales volume and determine when to stop the model production.
speed of different phases is completely dependent on reCustomer action. The product manager is responsible for ensuring that the appropriate steps are taken to raise the product awareness and the generation of sales. The unpopular product will still move in all the same stages as the popular product, much faster.