What Is a Project Proposal?

Business Proposal, also known as "planning proposal", is the stage of initial conception and recommendation, and it is also the first step in planning a plan to obtain approval from customers, superior departments or other objects. In this work, the proponent communicates the general content of the proposal through simple written communication, and hopes to obtain an affirmative reply from the object of the proposal, so as to facilitate the in-depth planning and enter the feasibility plan design stage. Mr. Wei Tao, the founder of AMIC Counseling Corporation, divided the planning proposal at this stage into two directions, namely, "Proposal to Client" and "Proposal to Internal Organization".

Customer proposal

Right!

Business Proposal, also known as "Planning Proposal", is the stage of preliminary conception and suggestion.

Proposals to target customers are often used in commercial service business, for example, service agencies provide customers with " industrial engineering design proposals ", " government project planning and design proposals ", " advertising design and media release proposals ", etc., and generally have business contacts The nature of service product promotion.

Proposers at this stage not only want to plan detailed ideas, strategies, and content to impress customers, but also worry about being rejected by customers and returning without success. Therefore, SMEs generally use a common format called "customer proposal template". The content of the template Most of them are formatted and routine expressions, and do not provide personalized and detailed explanations.

Proposals to internal organizations are widely used in government and enterprise organizations. For example, the " Office Automation Upgrade and Improvement Proposal " submitted by the Information Office to the person in charge of the enterprise. Promotion of employees and evaluation proposals ".

This type of proposal is broad and tends to be formatted, and does not deliberately seek creativity. Mostly, the meaning, feasibility, basic ideas and results of the proposal can be explained clearly and reasonably. A lot of templates and templates of this type of proposal have been circulated on the Internet. They can be downloaded on relevant writing and secretarial websites , and they can be used with a little modification.

PPT presentations become a universal means of proposal

However, as society's requirements for sponsors become higher and higher, the homogeneity rejection of universal templates is becoming stronger and stronger. Therefore, in some high-level and difficult projects, ordinary solution templates and templates downloaded from the Internet are Lose effect.

At present, most of the company's sponsors are not professional planners. The proposals also appear to be uniform and lack of innovation. The research, summary, and analysis of the proposals beforehand, the word rhetoric, format expressions in the proposals, and the level of psychological trying to figure out the objects of the proposals are weak. As a result, many companies have turned to AMIC Counseling Corporation for a large number of original proposal creation methods, proposal skill obligation consulting, and client proposal advisory services.

It is worth mentioning that in the client proposal (Business Proposal), the success of the proposal plays an important role in promoting the atmosphere, promoting customer analysis tools, and the application of multimedia technology, which are also the skills and very important work that the sponsor must master.