What Is a Property Joint Venture?

The so-called real estate enterprise refers to an economic organization that engages in real estate development, operation, management, and service activities, and carries out independent operations and independent accounting for the purpose of profit. Real estate refers to land, buildings and inseparable parts fixed on land and buildings, and various rights and interests attached to them. Real estate is also called real estate in economics because of its own characteristics, namely the fixed and immovable location. There can be three forms of existence: the integration of land, buildings, and land. In the real estate auction, the object of auction can also have three forms of existence, namely land (or land use right), the physical entity and its rights and interests under the unified state of buildings and premises. With the development of personal property ownership, real estate has become a major component of commercial transactions. Buying real estate is an important investment method. Hong Kong real estate attaches great importance to real estate feng shui. Tian Jin's descendants and feng shui master Zhang Jinhua said: Fu Di Fu is a dwelling of human beings.

Real estate business

So-called

Affected by the particularity of the products and services it operates, compared with companies in other industries, real estate companies have the following characteristics:

1.Immovability of operating objects

no matter how

The types of real estate companies can be divided from two perspectives.

The first angle is from the business content and

Under the conditions of a market economy, real estate companies need to operate normally. In addition to establishing a scientific organizational structure, they must also adopt reforms to establish clear property rights, clear rights and responsibilities,

From the perspective of ownership,

Enterprises with sales exceeding 10 billion in 2011

2011 was a year in which real estate regulation was really effective, but since the inflection point appeared in the second half of the year, the overall performance of real estate companies was not bad. For real estate companies, the test in 2012 will be even greater.

Major real estate companies have announced sales data for the first 11 months of 2011. According to Caixin.com, there were 20 real estate companies with sales exceeding 10 billion yuan in the first 11 months of 2011, and the total sales of these 20 real estate companies More than 700 billion yuan, of which the top 10 housing companies in the first 11 months of sales were 523.4 billion yuan.

Although the overall performance of the property market in 2011 was not good, among the top 20 large-scale real estate companies, 16 real estate companies in the first 11 months experienced sales growth against the market, and 4 of them increased by more than 50%, of which Sunac China increased The largest, reaching 144%.

Sales Performance of Real Estate Enterprises from January to November 2011
Housing Enterprise	Sales amount (100 million yuan)	Year on year (%)	Sales area (10,000 square meters)	Year on year (%)
Vanke	1157	16%	1015	twenty three%
Evergrande Real Estate	791	66%	1202	59%
Poly Real Estate	676	18%	598	-4%
China Overseas	664	39%	522	11%
Country Garden	394	29%	627	12%
Longhu Real Estate	356	29%	-	-
Greentown	307	-34%	131	-46%
China Construction International	303	twenty one%	-	-
China Resources Land	301	51%	254	29%
Shimao Real Estate	285	5%	222	0%
Agile	280	10%	272	20%
R & F Properties	263	-6%	202	-7%
Gemdale Group	262	8%	193	-5%
Ocean Real Estate	239	31%	186.3	-
Sunac China	176	144%	114	73%
Poly Hong Kong	143	42%	188	44%
Kaisa	135	58%	203	165%
Hengsheng Real Estate	128	28%	151	72%
Hejing Taifu	109	-	-	-
Capital Land	101	-3%	108	9%

Top 20 Chinese Private Real Estate Enterprises in 2012

Vanke topped the real estate industry. It is also worth mentioning that Wanda has opened 49 Wanda Plazas across the country. Wanda's current brand value is the fastest growing in the industry. Among the 24 real estate brands on the list, 20 are private brands. Ten listed real estate brands are headquartered in Guangdong, five in Beijing, three in Zhejiang, two in Shanghai, and one each in Jiangsu, Sichuan, Chongqing and Singapore. Among them, Vanke's brand value accounts for a high proportion of market value and has a good reputation in consumers' hearts:

2012 Real Estate Brand Value Ranking:

Private ranking	National Ranking	name	Brand value (100 million yuan)	Share of market capitalization
	1	Vanke	240	26%
	2	Poly	150	twenty two%
	3	China Shipping	130	13%
1	4	* Wanda	120	twenty one%
2	5	* Hengda	105	twenty one%
	6	Green space	88	16%
3	7	* Country Garden	80	19%
4	8	* Longhu	54	12%
5	9	* Century Golden Resources	53	12%
6	10	* Shimao	48	13%
7	11	* SOHO China	40	17%
8	12	* R & F	36	15%
9	13	* Agile	35	14%
10		* Xinghe Bay	29	18%

...

Real estate companies should manage their own real estate investments in the same way that they manage their businesses.

The cultural content of the real estate industry should include the following aspects:
1. Culture should include the most basic values and social responsibility of an enterprise.
2. The characteristics of the real estate industry should be reflected: the essence of architecture is the harmony between man and nature, and it is also the bearing of homes. As the ancients said, "The relocation of Antu, the nature of Li Min, the attachment of flesh and blood, and human desires.
3. For the inside of the company, let employees realize that this is a cause. It's not simply building and selling a house.
4. Let employees feel that they can grow in the enterprise, realize value, and understand the essence and essence of the real estate industry. ^[1]