What is a Sales Tunnel?

Sales channels refer to all business organizations and individuals who have acquired ownership in the process of transferring a product from a producer to a consumer or user, that is, the channels formed by the various links that pass through the process of product ownership transfer. ^[1]

Sales channels

Sales channel (channel) The so-called sales channel refers to the "channel or route through which products are transferred from producers to consumers. It is a commercial organization composed of a series of interdependent organizations. That is, the circulation of products from producers to users The channels connected by the various links experienced in the process. The starting point of the sales channel is the producer and the end point is the user. The intermediate link includes various wholesalers,

1. The starting point is the producer and the ending point is the consumer (

1. It has become more and more difficult to maintain the competitiveness of enterprises in the market through technological leadership and innovation.

2. The resources created by the sales channel system can make up for the development of manufacturers.

(I) Channel operation:

(1) Direct or indirect channels

I. Wholesaler

Retailer (no retail store, retail store)

Third, agents

Financial assessment

Financial Law (FinancialApproach) is

(1) Target market.

What is the status of the target market is an important factor affecting the choice of sales channels, and is one of the main basis for the decision of sales channels. Market factors mainly include: the size and potential demand of the target market, the degree of market concentration and fragmentation, customer purchasing characteristics, and market competition.

(2) Commodity factors.

Due to the different natural attributes and uses of various products, the sales channels they use are also different. Mainly include: the nature of the product, the fashion of the product, the degree of standardization and service of the product, the value of the product,

Chapter I Overview of Market Development

Section 1 Analysis of Sales Market Size

I. Overall sales scale

Second, the sales scale of the main product segments

Analysis of the Status and Characteristics of the Sales Market

1. Analysis of regional characteristics

Analysis of the characteristics of consumer subjects

Analysis of the competitive landscape of the global sales market

Chapter 2 Analysis of China's Sales Market

Section 1 Analysis of Sales External Environment

1. Analysis of external macro environment

Analysis of policy environment

Analysis of Chinese Characteristics

I. Market Size Analysis

Analysis of market structure

Analysis of profitability

Analysis of China's Regional Sales Market

I. Analysis of distribution characteristics of sales regions

Analysis of major sales regions

Chapter III Survey of China's Sales Channels and Models

Section 1 Analysis of Sales Channel Characteristics

Research on Distribution Mode

I. Close sales channels

Main sales channels

Third, loose sales channels

Fourth, auxiliary sales channels

Section III Analysis of Basic Elements of Sales Channel Management

I. Channel Member Composition and Its Role

Analysis of channel structure types and characteristics

Section Four Analysis of Five Force Models for Sales Channel Control

I. Compensation

Force

Third, legal power

Fourth, professional knowledge

V. Reference Force

Chapter 4 Forecast of China's Product Sales Market Scale, 2011-2013

Section 1 Main Forecasting Basis and Model Explanation

Section II Product Sales Market Forecast for 2011-2013

I. Forecast of demand scale from 2011 to 2013

2. Forecast of demand in major regions from 2011 to 2013

III. Forecast of New Capacity in 2011-2013

Section III Analysis of China's Overall Supply and Demand Pattern from 2009 to 2012

I. Forecast of the overall supply and demand pattern in the next 3 years

Analysis of the main factors affecting the supply and demand pattern

Chapter 5 Exclusive Opinions and Suggestions of Huajing

Section 1 Design Points and Skills Analysis of Sales Channel

I. Main core links of sales channel design

Analysis of sales channel control mode

Section 2 Suggestion of Sales Model

I. Summary of sales model

Second, the sales model strategy

It is important for industrial companies to develop appropriate product distribution and channel strategies. New channel models continue to emerge. The competition for marketing channels has become fierce.

How to grasp the trend of channel reform, how to choose an appropriate channel model, and how to establish the corresponding channel advantages according to the characteristics of its own business have become one of the most realistic problems facing enterprises. In the past, most research on marketing channels analyzed the problems of marketing channels from the perspective of a single company. Focusing on the specific technical aspects of how to establish channels and manage the behavior of channel members is a micro-oriented research method to solve the specific problems of marketing channels that organizations face in a given environment. A large number of studies include determining channel levels and the number of channel members, training, motivating and evaluating channel members to manage channel conflicts.

More research in the field of marketing channel reform has focused on directly exploring the impact of the new economy and new business models on channel structure.

Discover

Daily activities do not start in an isolated state, which shows that we have met a large number of people, and these people may become

(1) The sales channel is a sales network, and sales are mainly divided into direct sales and

The functions and functions of the sales system of automotive products are mainly retail functions, release functions, realization of storage and transportation functions, market forecast functions, settlement and financing functions, service functions, risk-taking functions, and self-management functions. In addition, the sales channel also has functions such as promotion, information feedback, and consulting services for manufacturing enterprises. The length and width of the sales channels adopted by enterprises are relative. There is no absolute and fixed model. Enterprises need to decide the length and width of the channels according to specific conditions.