What is a Telemarketing Dialer?
The telemarketing system is to establish an interactive marketing center for the enterprise, which integrates all aspects of pre-sales, sales, and after-sales, and conducts one-to-one marketing with customers. But it does not mean making a large number of random calls, relying on luck to sell a few products. This type of phone call is often offensive to consumers and the results are counterproductive.
Telemarketing system
- After China's accession to the WTO, companies and companies in various industries are facing increasingly fierce market competition, but traditional marketing methods have become increasingly incapable of keeping up with modern market competition. In order to further improve the efficiency of service marketing and maintain and develop customers, each operating company has launched a new service initiative- telephone marketing ,
- Through telephone, fax and other communication technologies, we can achieve planned, organized, and efficient expansion of customer groups, improve customer satisfaction, and maintain market behaviors such as customer service. Provide customers with new business return visits, active marketing, and Various services such as birthday greetings, complaint satisfaction visits, call collection and notification of arrears. Facts have proved that the call center's active outbound service strengthens the communication between the enterprise and the customer, and enhances the pertinence of the service.
- However, with the increase in the number of customers and marketing representatives, problems such as heavy workload, many dialing errors, inefficiency, inadequate management levels, and affected marketing representatives' emotions were caused. In addition, I forgot to talk to customers The customer information learned in the process will definitely become a bottleneck to improve service quality and work efficiency. At the same time, with the increasing role and scale of the corporate telemarketing center, the operating cost of the telemarketing center will also increase rapidly. Therefore, how to improve the operation efficiency and reduce the operation cost of the telephone marketing center has become another important issue facing the enterprise. If a simple and efficient telemarketing system can be established reasonably and fully utilize its automatic business functions, it will not only greatly improve the work efficiency of the enterprise, facilitate the management of marketing representatives by management personnel, but also reduce the cost of manual marketing representatives. This will also be a way for companies to improve efficiency and reduce costs.
- The telemarketing system is a marketing system (also known as outbound marketing system and telemarketing system ) developed by call technology based on the needs of market customers and integrating the different needs of different enterprises and manufacturers in various industries. The application of customers in different industries proves that the telemarketing system can improve the work efficiency of the marketing department, reduce the sales cost of the enterprise, and facilitate the management staff to evaluate the sales representatives. Has been used in telecommunications, aviation, insurance, securities, well-known enterprises and other customers.
- 1.Improve sales efficiency and increase transaction probability: The system automatically recognizes the empty number, wrong number, busy tone, and shutdown status through the pre-dial function, and transfers the phone number to the agent. This not only saves time but also improves sales efficiency, increases the probability of closing and expands market share.
- 2. Avoid the loss of customers and ensure the stability of customer sources: The customer data management module has the functions of customer personal information input registration, query, etc., thereby avoiding customer loss caused by the flow of business personnel and playing a role in accumulating customer resources.
- 3. Reduce expenses and lower operating costs: Through the use of IVR, a large number of repetitive and standardized services are processed with automatic voice as much as possible, such as inquiries and consulting, saving 30% -80% of labor costs.
- 4. Improve service quality and corporate image: through the combination of automatic computer services and manual services, provide users with standard, unified and comprehensive services, and can automatically establish and improve files for all customers, and also have automatic reminders, etc. Functions, so as to improve the quality of customer service and corporate image.
- 5. Improve resource utilization and save office costs: The system uses multiple strategies to optimize resources. Through multiple service platforms, more efficient and reasonable phone resources and company personnel can quickly, accurately, and efficiently save and transmit information. , Foundation and sharing, so that not only can better serve customers, but also optimize the deployment of manpower, liberate more manpower.
- 6. Provide decision-making basis and avoid service disputes: The system provides day-to-day / week / month / year statistics and analysis report data to provide a strong basis for decision-making on product and business adjustment by the company's leaders. In addition, the system's recording function records all service calls. In case of disputes with customers, legal basis can be provided. It is also a good helper for the company to evaluate the service attitude of employees.
- 1. Business statistics template, providing various business reports, and can customize reports according to their needs.
- For example, the statistical report of the daily telephone traffic, accurately grasping the sales dynamics of each sales representative that day, is very helpful for the workload evaluation and the analysis of the effect of telephone sales.
- 2. Speed dial to achieve efficient and professional telemarketing
- The system has a pre-dial function, which supports the function of importing and dialing in large quantities, and has the functions of automatically identifying wrong conditions such as wrong numbers, busy tones, and empty numbers, and transferring calls to sales personnel, thereby saving a lot of time for manual dialing and improving sales personnel Work efficiency.
- 3. Multi-party calls to ensure continuous and smooth phone sales process,
- Sales staff can join the support staff at any time to start a three-party call, communicate with technical support engineers, customer service, superior supervisors and other parties in real time, and coordinate work to ensure the speed and continuity of communication during the telephone sales process.
- 4.SMS function
- The sales staff can conveniently and quickly send the customer's required information (such as E-Mail, phone number, address, profile, website address, account number) to the customer's mobile phone, reflecting a professional sales service process.
- 5. Paperless Fax
- Automatic fax receiving and sending template supports fax material signature, automatic request, group sending, forwarding, reply and other functions. Therefore, we do not need to wait in line or run around, sending and receiving faxes is as simple as sending and receiving E-Mail.
- 6.Recording function
- Call recording to ensure that important content is not omitted; new colleagues can also summarize and improve their sales level based on the recorded content.
- 7 . Call pop-up screen, new and old customers keep records
- The system automatically pops up the corresponding customer information, history and call recording according to the incoming call number. Make sales representatives more attentive and considerate.