What Is a Trademark Valuation?

Definition of trademark evaluation Trademark evaluation is based on specific purposes, following fair and statutory standards and procedures, and using appropriate methods to confirm, value and report trademarks, and to provide a measure of value for asset business. Trademark evaluation is a type of intangible asset evaluation.

Trademark evaluation

Trademark evaluation shall follow the following principles:

Principle of consistency. That is, the information provided by the trademark evaluation is consistent with the information required by the trademark business;

The principle of objectivity. It means that the assessment of facts is well-founded, the necessary assumptions are made consistent with the facts, and they must not conflict with the facts and be forged

The principle of rationality. The subjective activities in trademark evaluation must reflect the logic of the internal connection of things and meet the objective needs of trademark business;

Materiality principle. Requires trademark evaluation to have an effect on both price measurement and evaluation accuracy.

Different purposes of trademark evaluation, decide to apply different

The evaluation method of the self-made trademark replacement cost includes: cost calculation algorithm, which is based on the actual material of the trademark, the consumption of man-hours,

1. Clear evaluation target and scope;

2. Evaluation contract;

3. Guide enterprises to check and report assets and collect preparation data;

4. On-site inspection verification, verification data;

5. Preparation of evaluation report;

6. Internal audit inspection report of the evaluation agency;

7. The appraisal agency will send a formal trademark value evaluation report, expert appraisal certificate, and license plate to the enterprise to be evaluated.

Company profile: the company's development history, operating status and expected status. Operating performance (especially the last five years), popularity and reputation;

Enterprise production and operation profile: including the main product quality, output, technological process, honors and economic benefits of the company;

Enterprise system, composition, management level, and cultural quality;

Trademark Overview:

The content of the trademark evaluation report includes the name of the trademark evaluation agency, the name of the client, the name of the evaluation trademark, the evaluation purpose, the evaluation method, the evaluation conclusion, etc., and it shall be signed by the evaluator and legal representative and stamped with the seal of the trademark evaluation agency.

The trademark evaluation agency shall, within one month after the conclusion of each trademark evaluation, submit the trademark evaluation report to the local administrative bureau for industry and commerce in the place where it is located and the place where the client is located for the record.

(1) When transferring a trademark;

(2) When investing in trademark rights:

(3) When the enterprise is sold or separated;

(4) When the enterprise is joint venture;

(5) During the bankruptcy audit of the enterprise;

(6) When it is necessary to calculate the value of a trademark according to law.

The trademark evaluation method usually chooses the income method, which mainly considers the profitability of the company in the future development.