What is the award of the trademark?
The award of the trademark is the process by which the trademarks or intangible assets are appreciated, often monetary. The valuation of trademarks may be necessary for many business interactions, including sales and mergers, provisions on licenses and bankruptcy claims. Knowledge of value and equally important, changing the value of the trademark can also help in financial reporting.
The trademark creates a value inspiring loyalty, influencing purchasing and increasing the ability to charge higher prices. In addition to creating market value, trademarks can be monetized to increase capital through licensing or collateralization. The trademark can be a name, mark or logo. The award of the trademark is therefore important in evaluating market value, image and financial position.
As well as any intellectual or non -monetary asset, the trademark is difficult to evaluate because there are many ways to calculate the value. For example, trademarks are not separate and itThe value depends directly on other acts, including the product or service offered by organizations. Although it would therefore be useful to have a universal way to complete the valuation of trademarks, methods can be industrial and even specific to business.
valuation methods are selected first by evaluating the purpose of valuation; For example, calculations for financial reporting or transactions may differ from calculations used for litigation or bankruptcy. Many of these valuation techniques begin with the historical overview and profile of the organization and its trademark. Historical understanding of business and trademark can help the source of valuation choose the most suitable approach to the valuation. The methodologies will take the description, use of assets and its audience when completing the initial background.
One method to attribute the value to trademarks through reception. In this approach disckonk estimate of the value of the expected BWatching profits as a result of the trademark are often used cash flows TED or capitalization of earnings. This calculation has a net current value of future profits.
The market approach to the valuation of the trademark compares the prices of similar trademarks on the market. However, the characteristics used to compare trademarks across organizations differ. Once comparable trademarks are selected, the analysis of license fees and transactions prices to determine market prices for similar assets shall be used.
Access cost of attempts to valuation of trademarks to assess the trademarks by calculating costs that would require them to restore them. However, the cost calculation does not necessarily responsible for the added value or lost, which is a specific methodology. The cost calculation may include the current value of the historical cost of the trademark.
There are many different approaches to the valuation of intangible assets and the award of the trademark is just one example. Whatever m to useEtode is important consistency, understanding and complete publication. Many companies subsequently seek a professionally recognized third -party award, although this is not always necessary.