What Is an Open Shop?

Opening a store mainly refers to a series of activities such as opening a store, starting a store, and starting a store.

[ki diàn]

Opening a store mainly refers to a series of activities such as opening a store, starting a store, and starting a store.

It can refer to both the Internet and real life in various forms, but all must be legally operated within the scope permitted by law.

Chinese name

Open shop

Nature

Open a store

Management unit

Bureau of industry and commerce

Responsible

Myself

Market survey: Including surveys of commercial districts, surveys of competitive stores, etc.

1. Location You should choose around some brand streets : because this can increase your price (although the cost is low), don't choose in large wholesale places.

2. All ages, serial trading,

The selection of the location is very important.

The purpose of running a shop should be to make a profit. But for a day-to-day operator with a lot of chores, do you know how much profit you have today, this and this month? Suppose that when the same monthly turnover of 300,000 is generated, why are there different profit results of 20,000, 50,000, and 80,000?

"Turnover-capital-cost = profit" is the basic formula for a shop's profit. The increase in sales is an exploration of the open source side. The fair control of throttling and the coexistence of the two bodies can be described as the achievement of sustainable management.

The following section provides experience sharing on the "capital" section. All catering operators can conduct self-review and adjustment in the execution of store services.

Finding the premise of a combination of costs

Make full use of the "What Consulting Method"

Store opening priority strategy

According to the analysis of products that are well done in store marketing, the first point is that they are effective, especially the products that can withstand the long-term test of the market. Therefore, the first strategy in marketing is the efficiency first strategy, that is, the efficacy of the product is considered as the first factor that affects the marketing effect, and the quality and efficiency of the product are given priority.

Moderate price for opening a store

A reasonable price conducive to marketing should be a moderate price. The so-called "fitness", first, the price of the product must be recognized by the masses of the consumer groups targeted by the product; second, the value of the product must be comparable to the price of many products of the same type; Many operators of similar products are comparable.

Store opening brand promotion strategy

The so-called brand promotion strategy is to improve and enhance the various factors that affect the brand, through various forms of publicity, to enhance brand awareness and reputation. Upgrading the brand requires both quantity and quality. The way to improve the brand is to rely on the quality and efficacy of the product internally to let the used consumer spread the brand by word of mouth; externally rely on marketing propaganda activities to combine internal and external to enhance their brand.

Store stimulus source strategy

The focus of marketing activities is not on sales, but on buying, which is to stimulate consumers' desire to buy. The so-called stimulation source strategy is to regard consumers as the source of marketing. Through marketing activities, consumers are continuously stimulated to purchase needs and desires, and the strategy of maximizing service to consumers is achieved.

Store opening statement strategy

The strategy is to use the fact that real people use a product to produce good results as a case, and spread it to other consumers through publicity to achieve a strategy to stimulate consumers' desire to buy. Commonly used forms of presenting strategies include tabloids, publicity activities, case TV specials, etc.