What Is Attack Marketing?

Offensive internet marketing is a concept proposed for defensive internet marketing, that is, an internet marketing strategy that actively utilizes network technology or actively builds corporate branding and product promotion in a network environment.

Offensive Internet Marketing

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Offensive internet marketing is a concept proposed for defensive internet marketing, that is, using internet technology, or

It is generally chosen by small and medium-sized enterprises with a broad target group and difficult to cover by physical advertising, or large enterprises with broad online sales prospects. Change the network marketing strategy as the core of the company's overall marketing strategy, and conduct online marketing activities together with offline physical marketing promotion.

High investment, fast return, long-lasting effect, and difficult operation

1. Construction of corporate website (station group): While ensuring that the main website is exquisite and beautiful, according to the corporate image and product target audience, add appropriate functions, and regularly launch online surveys, online videos, online games and other activities, website visits Large, interactive, and frequently updated content. Considering the cultivation of the market and the improvement of the stickiness of enterprises to consumers, the corresponding websites or forums have been added to improve interaction and customer experience. For example, Jiuyang Soymilk opened soymilk living network.

2. Registration and development of domain name protection: Register and analyze domain names of various suffixes related to company trademarks, transliteration, free translation, extension, etc., and analyze them to point to the official main site. Also pay attention. The development and maintenance of product domain names occupy the online market space by occupying the domain name space and cracking down on competitors.

3. Search engine promotion: In addition to paying for Baidu and Google brand promotion, there are other paid promotion and SEO optimization rankings. Choose more long-tail and product keywords to occupy the space of search engines to combat competitors. .

4. Word-of-mouth construction: In addition to hiring a professional team to eliminate bad information on the Internet, you can also arrange professional writers to conduct various legitimate consultations based on the dynamics of competitors, find loopholes in the services and products of each other, and conduct legitimate attacks through various This kind of comparison is posted, and customers report that it is used to combat competitors.

5. Email advertising email: Cooperate with online media to obtain the email address of the target audience, create and send advertising emails, increase the visibility of corporate products, and drive sales.

6. Viral Video Marketing: Produce funny or other attractive videos related to company products or promotional activities, broadcast and disseminate them on major mainstream video websites, and improve users' favor for corporate brands and products.

7. Event marketing: Through donations, catering to major events, and other activities that are easy to obtain social attention and popular feelings, gain social awareness, increase potential sales while cultivating potential consumers, and charge enterprises to accumulate customer groups.

Compared with defensive network marketing, offensive network marketing costs are obviously higher, the operation is more complicated, and the cycle is long, but the initiative and scalability are strong, and the effect is more obvious. There is no difference between the two marketing methods and the times, mainly because the focus of the company's business and marketing is there. Adapting to local conditions is the best Internet marketing option. The theory was put forward by internet marketing expert Xie Dengke in June 2010.

The target of the offensive internet marketing attack is the market, not the competitors. At present, many network marketing companies engage in network attack behavior, which does not belong to the concept of offensive network marketing.

Cyber attacks are the use of technology and word of mouth to attack competitors' websites, online advertisements and brand images. For example, hiring cyber hackers to attack and tamper with competitors' websites, and hiring cyber thugs to slander competitors' products and services. . This kind of behavior is unfair competition, and some of them have already violated the law. Not worthy of choice.