What is offensive marketing?

also known as assaulted marketing, Attack marketing is one of several different marketing strategies included in the classification of techniques known together as guerrilla marketing. The idea of ​​offensive marketing is to aggressively promote good or service using methods that can be somewhat unusual, which is the result that consumers easily identify with the product and are invited to buy. This specific approach to the marketing process can be successfully used by small companies with limited marketing budgets and large companies with significant sources to create high -level marketing campaigns. This often includes the presentation of the product in a way that identifies with a characteristic that the consumer either has or believes that he or Oneasses. For example, TV ads for cigarettes in the mid -20th century would often include depictions of men who were considered strong, virile and successful as a means of connection with men who either perceive themselvesin order to own these qualities or who are currently trying to achieve these characteristics. The consequence was that he decided to smoke a certain brand, the consumer would somehow be part of this elite class and was a few steps closer to reaching his dreams.

The same general concept of attack marketing was also used to sell other products such as cars. Depending on the brand and model involved, advertising would mediate the message that by owning a certain car, it would be easier to attract the interests of love, lead to a more adventurous lifestyle, or in some cases easier to care for family. Advertising for perfumes, cereals and various products often mediate the message that the use of a particular product will lead to a certain transformation that the consumer considers attractive.

One of the advantages of offensive marketing is that the company of any size can this oneto use the approach. Even a small local company, which can afford little in the way of advertising, can place free advertising online and in local publications, use advertising pieces to draw attention to its product line or combine several cheap methods to create local interest and increase sales. Creativity is a key factor with the attack marketing; The best use of any method will work in the situation, although these methods are a bit unorthodox, the chances of attracting attention and the result for sale are significantly reinforced.